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UG Programme in
Psychology & Marketing

A 4-year programme where you learn by doing.
See how behavioural psychology is applied to real-world marketing.

Apply Now Application Closed
UG Psychology
UG Psychology

Undergraduate Programme in
Psychology & Marketing

Format

Full Time

Opt-in Residential

Commencement Date

August '26

Round 3 Deadline: 13th May '26

Eligibility

Class XIIth

Current Students &
Pass-outs (2024 onwards)

Duration

4 Years

Including 1 Year Industry Training

Round 3 Starting Soon Apply Now arrow arrow

Real World
Psychology Application

Our course is taught by psychology practitioners and expert marketeers
in topmost companies such as Zomato, Apple, Meta, boAt, Kia, Epigamia, etc.

Learn Directly from
CMOs & Expert Marketeers

Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.

1

Live case studies with CMOs from top firms

2

Direct mentorship from brand & marketing heads

3

Industry-led workshops and immersive projects

Establish Your Own
D2C Brand

Apply psychology principles to craft irresistible marketing
strategies, resulting in successful e-commerce ventures.

1

₹3Cr+ revenue generated by UG students

2

60+ startups launched

3

Global Consumer base of 10k+ people

Download Dropshipping Report

Intern with Top Brands
From Year One of College

Work at leading firms like Zomato, Indigo, Chaayos, Epigamia
and gain real-world experience.

1

Internships in Zomato, Indigo, Chaayos

2

75% students intern within 1st year of college

3

Work across India, UAE, US, Singapore

Download Internship Report

Gain International Exposure with
Global Immersion Programme

Travel to new countries and study consumer behaviour, brand strategy, and market research in real-world settings.

1

Shopper psychology with Rakuten, Nissan, Daikin in Japan

2

Luxury branding with Mercedes & Porsche in Europe

3

Travel & telecom marketing with Agoda, Singtel, USS in Singapore

Download GIP Report
Co Founder Boat
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Learn Directly from
CMOs & Expert Marketeers

Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.

1

Live case studies with CMOs from top firms

2

Direct mentorship from brand & marketing heads

3

Industry-led workshops and immersive projects

1 Cr Revenue
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Establish Your Own
D2C Brand

Apply psychology principles to craft irresistible marketing strategies , resulting in successful e-commerce ventures.

1

₹3Cr+ revenue generated by UG students

2

60+ startups launched

3

Consumer base of 10k+ people

Download Dropshipping Report
Recruiters
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Intern with Top Brands
From Year One of College

Work at leading firms like Zomato, Indigo, Chaayos, Epigamia and gain real-world experience.

1

Internships in Zomato, Indigo, Chaayos

2

75% students intern within 1st year of college

3

Work across India, UAE, US, Singapore

Download Internship Report
Mastersunion
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Gain International Exposure with
Global Immersion Programme

Travel to new countries and study consumer behaviour, brand strategy, and market research in real-world settings.

1

Shopper psychology with Rakuten, Nissan, Daikin in Japan

2

Luxury branding with Mercedes & Porsche in Europe

3

Travel & telecom marketing with Agoda, Singtel, USS in Singapore

Download GIP Report

100+ Empaneled Industry Experts

Our courses are taught by CMOs & Marketeers in topmost companies
such as Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

Real Insights from
Our Faculty

Gain insights from industry leaders on how psychology influences
branding and marketing.

Marketing

Ghazal Alagh, Co-founder, Mamaearth

Learn how to leverage purpose & storytelling to build authentic, ‘Why-based’ brands

How to Sell by Storytelling

Mr. Amit Khatri, Co-founder, Noise

Learn to craft a powerful brand with Amit Khatri, Co-Founder, Noise & master strategies for lasting market presence

Mr. Aman Gupta, Co-founder & CMO, boAt

Master the art of impactful ads with Aman Gupta, CMO, boAt & tackle 24-hour ad challenge with YouTuber Tanmay Bhatt

Marketing in the AI World

Dr. Rajesh Bhargave, Prof., Imperial College, UK

Explore the future of AI & its impact on marketing & branding with emerging tech with Dr. Rajesh Bhargave

Science Behind Viral Ads

Armaan Sood, Co-founder, Sleepy Owl Coffee

Master the art of viral ad strategies to capture the digital-first consumer

Ads Viral Formula

Rahul K. & Rajat J. , Co-founders Bold Care

Unpack the strategy behind the ad that took the internet by storm

Chandan Mendiratta, Chief Brand Officer, Zepto

Build disruptive brands, harness colour psychology & craft compelling stories in fast-paced quick commerce space

Graduate with a Prestigious
Degree from India or US

Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.

Graduate with a Prestigious
Degree from India or US

Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.

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Global Track
Illinois Tech, Chicago

  • 1

    Spend 3 years in India followed by 4th year at  Illinois Tech, Chicago

  • 2

    Graduate from Illinois Tech, #1 in Illinois and #20 in the US by New York Times*

  • 3

    Unlock stellar placement opportunities and higher studies options in the US.

  • 4

    Earn Certification in Psychology & Marketing from Masters’ Union.

*Based on the New York Times college rankings tool 2023, for high earnings and economic mobility.

Glimpse

India Track
OP Jindal Global University

  • 1

    Spend 3 Years at Masters' Union followed by one year industry internship in India.

  • 2

    Get placements at marquee recruiters including Zomato, Chaayos, Zerodha, Cred, and more through Masters’ Union.

  • 4

    Students have the option to enrol in Bachelor of Science in Psychology at
    OP Jindal Global University

  • 3

    Earn  Certification in Psychology & Marketing from Masters’ Union.

Real World
Experience from Day One

Over 80 students have already interned at top brands,
including EY, The Indian Express, Chaayos, Indigo, and more.

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Download Internship Report

Student Internship Experience

Download Internship Report
Student Internship Experience
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Jeet Shah

Brand Marketing Intern, IndiGo

Class of 2027

“I landed my dream internship at IndiGo in my first year, where I contributed to launching their business class and loyalty program. This experience provided me with valuable insights into airline marketing and customer engagement. I have been passionate about aviation since childhood and my passion further deepened after meeting Dr. Anand Srinivasan, Co-founder of Akasa Air, during his tour at Masters’ Union, gaining firsthand industry insights”

1/4
UG Masters
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Sabarna Jana

Marketing Intern, Epigamia

Class of 2027

“During my internship at Epigamia, I was praised for my market research and identifying the right product-market fit – skills I honed in the marketing class taught by Mr. Bhupesh Manohar. I also analyzed raw data with precision with advanced excel, making the experience both practical and enriching.”

2/4
UG Students Internship
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Gyan Banjan

Business Development Intern, Zerope

Class of 2027

“My time at ZeroPe offered a front-row view of India's fintech transformation. I explored consumer behavior in healthcare spending and successfully converted a previously unreachable client. Tasked by Ashneer Grover to onboard 20 healthcare partners in two months, I applied the Need Gap strategy from one of our classes, which helped me close 44 leads in six weeks, earning the position of top performer and an extended offer to join the team full-time.”

3/4
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Dhruv Lakra

Product Intern, BluSmart

Class of 2027

“During my internship at BluSmart, I developed expertise in B2B sales, marketing, and social media. My experience in Dropshipping Mela helped me understand the business requirements quickly and I also honed skills in collaboration, analytics, and business building”

4/4
UG Students Internship
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Roghan

Founder’s Office Intern, Basil

Class of 2027

“I Interned at Basil’s Founder’s Office, where I crafted marketing strategies, closed deals with HP and Dyninno, and developed Basil Wallet as a product for these companies. With GTM strategies taught to us, I drove impactful marketing. The communication training from Harvard Professor Mihir Mankad equipped me to lead my team for two months”

4/4
Download Internship Report

Learn by Doing
Not Just by Sitting in Lectures

Students learn as much outside the classroom as they do inside it, with challenges like Dropshipping, Social Fundraising, Content Creation and more.

Trade Your Way

Turn ₹500 into ₹10,000-
Strategic Trading Challenge

Start with ₹500 and trade your way to an item worth ₹10,000+. Document your journey on YouTube or Instagram, sharing strategies, insights, and lessons as you grow your investment with smart trading and negotiation.

Krishna Kandoi

@simplykrishnaa

Hack Consumer Mindset

Boost Revenue by 30%+ in-
Local Consulting Challenge

Step into the role of a consultant and collaborate with a local restaurant to redesign its menu, optimise offerings, and enhance customer experience, boosting revenue by 30%+.

Content Creator Challenge

Become an Influencer-
Content Creator Challenge

Learn marketing by building your own influencer brand.
Create channels that run into thousands and even millions of followers.

MEET OUR CREATOR ALUMS

Yashovardhan K.

@cospireEdu

Praanjal Agrawal

@pranjalsagrawal

Rajas Gupta

@rajasguptayt

Abhay Shenoy

@shutupshenoy
Download Content Creator Challenge Report

Dropshipping Challenge

Generate 1Cr+ Revenue-
Dropshipping Challenge

Apply psychology principles to craft irresistible marketing strategies, resulting in successful e-commerce ventures.

Download Dropshipping Report

Growth Marketing Challenge

Design and Execute a Powerful-
Go-To-Market Strategy

Collaborate with a real business to design and implement a
go-to-market (GTM) strategy. Gain hands-on experience in
market research, planning, and execution to drive growth
and successful market penetration.

Build GTM Strategy For:

Social Fundraising

Execute Fundraising Strategy-
Market for a Meaningful Cause

Create and execute a fundraising campaign for a social cause, leveraging persuasive marketing techniques and psychological insights to connect with potential donors.

Investments in Public Equities

Poonawalla Group, ITC, CDSL

Investments as a VC

AlphaMint Labs, BluSmart

Alternate Investments

Antler India (LPs), Gold, REITs, InvITs, Forex

Industry Trek

Decode Real Business Operations-
Industry Trek

Explore various industries through internships, short-term class projects, or factory/office visits, resulting in gaining practical knowledge of marketing concepts application.

Walk Through a Student's
Everyday Experience

Gain insights from Industry Leaders on how technology is shaping the future.

MU Students Group Discussions

How They Made it to Masters' Union

Students share insights on admissions, covering tips on applications, scholarships, group discussions & interviews

Earning 1Cr+ from E-Commerce Dropshipping Businesses

Earning 1Cr+ from E-Commerce in Term 1

From branding to accounting, students learn how to build & scale dropshipping businesses from 0 to 1Cr+ in 3 months

Insights from Building Real Products

Learning by Building Real Products

Students share firsthand insights from building real products during their Product Management course

MU Student Experiences

Walk Through Our Students' Experience

Students engage in a conversation about student life, faculty, CXO sessions & practitioner-led pedagogy

MU Student Experiences

Entrepreneurial Student Projects

UG students showcase their startups across industries like
E-Commerce, Marketing & Consumer-Tech

MU Internship Experiences

Cracking Internships in Year 1 of College

Students discuss their key learnings while interning at brands like EY, Indigo, Damensch, The Indian Express & more

UG Life at Masters Union

Inside the Founding Class Experience

From Practitioner-driven classrooms to real-world exposure with Industry's top business minds

MU Content Creation Challenge

Building Real Brands from Year 1

Inside a challenge where students craft personal brands on YouTube, LinkedIn & Instagram as part of curriculum

Studying Abroad in Japan

Exploring the Japan Immersion

Students gained global exposure in Japan, while visiting Rakuten, Nissan, Daikin, & more, learning discipline, precision, & innovation firsthand.

MU Students Group Discussions

Exploring the Europe Immersion

Global exposure in Europe where students engaged in institutions like IESEG, UH HQ, Porsche, Merceden-Benz, etc

Life Beyond the Classroom

Get a glimpse into the energy, talent, and adventures that
shape student life beyond the classroom.

Global Immersion Programme in
US, Italy, Singapore & France

Travel to a new country and deep dive into its marketing ecosystems by exploring consumer psychology and brand legacies.

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Download Japan GIP Report Download Singapore GIP Report
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Meet
Our Students

Watch Advaita, Tamanna, Pushya & Shoa share how they’re
learning to use psychology to decode consumer behaviour.

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Real World
Experience from Day One

Over 80 students have already interned at top brands, including
EY, The Indian Express, Chaayos, Indigo, and more.

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Inside the Union -
Student Stories

Life of Masters’ Union Student

A Day in Life of Masters’ Union Student

Experience the classes, the grind, the campus & the hostel-a real day at Masters' Union

MU Experiences Outside the Classroom

Experiences Outside the Classroom

Watch Abhay Shenoy, First VP of Fests from UG Class of 2027, share glimpses of life beyond academics

MU Life

Explore Our Career-focused Clubs

Dive into the energy of Career Clubs: Data, Consulting, Finance, Tech & Product Management

Sports Culture at Masters’ Union

Sports Culture at Masters’ Union

A holistic student experience fueled by football, cricket, swimming, basketball & more

Sports Culture at Masters’ Union

Meet the UG Student Fraternities

Watch the clash of fraternities–Netflix, Meta, Amazon & Google battle it out in the Inter-Frat competition

MU Leadership and Teamwork

Leadership and Teamwork in Action

Watch our student captains drive competitive spirit over a final cricket showdown

MU hands on Learning Experience

Path to Building the Next Big Thing

Experience hands-on learning & innovation at the Startup High Bootcamp at Masters’ Union

Reach out to the
Support Team

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Email ID

ugadmissions@mastersunion.org

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Mobile no.

+91 7669186660

DSAI Program

World-Class Campus in the
Heart of Gurugram

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Life at Masters' Union

Glimpse of Student Life
MU Students

Explore Student Projects

Explore Student Projects

Experience the excellence of our student community - a glimpse into what you can achieve here.
Master

Engage with Clubs

Engage with Clubs

Join diverse clubs to connect, collaborate, and grow beyond the classroom.

Student Entrepreneurship

Student Entrepreneurship

Discover how our students learn business by running a business in real-time.
Glimpse of Student Life

Explore a
Future-Ready Curriculum

Dive into our modules that are designed with a focus on applied psychology and marketing, to help you understand its application in the real world.

Enabling You to Excel
Inside and Outside the Classroom

Explore the Foundations of Mind & Market

Build a strong base in human psychology and marketing fundamentals. Understand how behaviour and business intersect in real-world markets.

  • In Class : Core Courses
  • Out Class
  • Introduction to Psychology: How do humans really make decisions?
  • Neuroscience: How to decode the human brain?
  • Developmental Psychology: How do different stages of life shape our thoughts?
  • Social Psychology: How do social forces shape the way we think?
  • Cognitive Psychology: How to shift minds and shape choices?
  • People and Personalities: How to decode your personality to optimise work?
  • Psychological Research: How to uncover what your customers won’t say?
  • Environmental Psychology: How spaces quietly shape behaviour?
  • Stress Management: How to stay calm and clear when everything’s on fire?
  • Building Marketing Strategies: How to develop a GTM strategy using funnels
  • Scaling a D2C Business: How to scale a D2C brand from zero to sold out?
  • Consumer Behaviour: How to position a brand using consumer psychology & behaviour?
  • Art of Communication: How to give an inspiring speech?
  • Dropshipping: Build your own D2C brand from scratch, selling across online and offline locations, resulting in revenue of INR 10L+.
  • Global Immersion Programme: Travel to countries like the US, Italy, Singapore, and France to gain firsthand experience in diverse marketing landscapes, learning about global consumer trends and brand strategies in unique cultural contexts.
  • Hack Your Consumer Mindset: Collaborate with a local restaurant to redesign its menu and customer experience, aiming to boost sales by 20% using data-driven insights and psychological nudges.

Deepen Your Analytical & Creative Muscle

Advance into research, digital marketing, content and brand strategy, using behavioural insight and core tools to design campaigns that move audiences.

  • In Class : Core Courses
  • Out Class
  • Cross-Cultural Psychology: How culture shapes people, choices & markets?
  • Positive Psychology: How to build a team that runs on strengths, not stress?
  • Digital Marketing: How to run simple ads on Tiktok, Meta, & Google?
  • Social Media Marketing: How to turn likes and reels into loyal customers?
  • Marketing Research: How to collect, analyse, and interpret customer insights?
  • Intro to Camera & Film Design: How to create content that spreads like wildfire?
  • Graphic Design: How to design with meaning?
  • Essentials of Brand Strategy: How to craft a brand like Nike using voice, tone, identity?
  • Content Creation Challenge: Build and grow a digital presence on platforms like YouTube or Instagram, aiming to cross 5,000 followers while learning to strategise, produce & optimise content like a Creator-preneur.
  • Global Immersion Programme: Visit and study in a new country, understanding its consumers, culture, and social systems.
  • Growth Marketing Challenge: Partner with real businesses to create and implement a complete Go-To-Market (GTM) strategy, tracking performance metrics & adapting based on live feedback.

Lead Marketing Strategies Through Behavioural Insight

Shift from execution to direction, using consumer psychology to shape brand narratives while building leadership to brief, align and guide marketing teams.

  • In Class : Core Courses
  • Out Class
  • Growth Strategy: How to go from your first 100 users to your next 10,000?
  • Pricing Strategy: How to outsmart competition with strategic pricing?
  • Product-Led Growth: How to apply product growth strategies and frameworks to scale?
  • Neuromarketing: How to speak to the human senses?
  • Luxury Retail: How are luxury brands built?
  • AI in Marketing: How to use AI to market faster and smarter?
  • Game Theory: How to win with strategic decisions?
  • Strategic Negotiation: How to master complexity and turn chaos into opportunity?
  • Leadership & Organisational Behaviour: How to motivate your teams & give feedback?
  • Running a Non Profit: How to grow your cause like a startup without chasing profit?
  • Industry Treks: Visit leading marketing agencies, consumer research firms, and global brands to interact with experts, gaining firsthand insights into the dynamics of consumer behaviour, brand strategy, and market trends.
  • Social Fundraising: Design and execute real fundraising campaigns for a chosen social cause, leveraging marketing strategies and behavioural psychology to drive donations and measure impact.
  • Trade Your Way: Start with ₹500 & creatively trade up to an item worth ₹10,000 or more, documenting their entire journey on YouTube while mastering the art of negotiation & storytelling.

Get Ready for the Real-world

Spend a year working with marketing leaders, pursuing a guided research project, studying abroad at partner universities, or transitioning into a 1-year PGP pathway

  • Immersion
  • PGP Pathways
  • Indirect Tax Laws: How to ensure efficiency in indirect taxation systems?
  • Integrated Business Solutions: How to tie strategy, finance, tax, and ethics together?
  • Direct Tax Laws & International Taxation: How to manage corporate & cross-border taxation?
  • Industry Training: Students work with marketing leaders at top firms for a year, gaining exposure to real-world challenges while developing leadership, project execution, stakeholder management, and understanding consumer psychology
  • Research Project: Students undertake a guided research project under a professor, developing advanced academic inquiry skills & building a strong foundation for higher studies in Psychology
  • Study Abroad at Partner University: Students can opt to study abroad for one year at our partner university in Chicago, USA, gaining global exposure and a diverse academic experience.
  • PGP in Technology & Business Management: An MBA-equivalent, flagship programme that combines advanced business, technology and analytics, enabling PSM graduates to apply consumer psychology and behavioural insight to product, growth and digital marketing roles. Check Details
  • PGP Rise: Owners & Promoters Management: A specialised programme for current and next-gen business owners, focusing on scaling, governance and brand building, with a strong emphasis on understanding customers, shaping perception and designing market-facing strategies. Check Details
  • PGP Bharat: An immersion-led PGP where Bharat becomes the classroom, combining travel across 20+ cities, 40+ business and cultural immersions to decode diverse Indian audiences and build brands for emerging India. Check Details

Curriculum with
Unique In Class and Out Class Combination

  • Year 1

    Understanding Elements of Psychology & Human Behaviour

  • Year 2

    Building Hard Skills for Careers In Psychology & Marketing

  • Year 3

    Transforming Into a High-Performance Leader

  • Year 4

    Get Ready for The Real World

In Class | Core Courses

Psychology

Neuroscience - Decoding the Human Brain

Introduction to Psychology - How Humans Make Decisions?

Developmental Psychology: Human Evolution & Natural Biases

Cognitive Psychology - Influencing People and Minds

Social Psychology - How to Effectively Work in Teams

People and Personalities - Building Strong Social Relationships

Psychological Research - Reading Your Customers' Mind

Environmental Psychology: How Spaces Shape Behaviour

Stress Management: Staying Resilient in Ups and Downs

Marketing

Scaling a D2C Business

Building Marketing Strategies: Getting Your Customers To Buy The Product

Pricing Strategy - How to Find a Product Market Fit for Max Profits

Leadership Skills

Art of Communication - Effective Public Speaking

Out Class

Ug

Social Fundraising

Create and execute a fundraising campaign or a social cause, using persuasive marketing techniques and psychological insights to attract donors.

Hack Consumer Mindset

Work closely with a local restaurant to redesign its menu and consequently boost its sales by 20% or more.

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Global Immersion Programme

Get the chance to travel and explore a new country and immerse yourself in its market, community, and socioeconomics.

Download Singapore GIP Report

In Class | Core + Elective Courses

Foundational Courses

Managerial Behaviour - Understanding Human Psychology

Introduction to Operations - Building Systems from the Ground Up

Introduction to HRM - Managing People and Processes

Strategic Management

Corporate Strategies - Building Competitive Advantage

Corporate Governance -  How should Boards Work

Finance and Fintech

Corporate Finance - Maximising Shareholder Value

Venture Capital & FinTech - Decoding the Future of Finance

Product Management

Design Thinking and Prototyping - Building Customer-Centric Products

Product Analytics - Measuring Success with Metrics

Digital Marketing & Brand Management

Digital Marketing - How Instagram and YouTube Can Get You Customers

Understanding Consumer Behaviour-  Decoding Consumer Decision Making

Data Analytics

Introduction to Machine Learning -1 - Understanding Algorithms behind AI

Out Class

Students Dropshipping Challenge
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Creator Challenge

Transform your passion into profit by mastering the art of building and monetising personal brands as Creator-preneurs.

Download Content Creator Challenge Report
Dropshipping Challenge
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Local Consulting Challenge

Tackle real-world business problems faced by local companies, develop innovative solutions, and gain hands-on consulting experience.

Ug programme
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Corporate Internships

From EY to Zomato, work with top companies, apply classroom knowledge to practical challenges, and build a network that can  jumpstart your professional journey.

Download Internship Report

In Class

Foundational Courses

Intro to Blockchain, Metaverse & AI - Understanding New Age Technologies

Public Policy and Advocacy - How Businesses work with Government


Strategic Management

The Founder's Playbook - Strategic Scenarios & Real-World Application

Negotiation & Financial Acumen - Crafting Win-Win Solutions 

Finance and Fintech

Valuations & Financial Modelling - Finding a Company’s Worth

Markets, Portfolios & Prudence - The Investment Playbook

Product Management

Product Led Growth Strategies - Scaling 10X with Product

Product Strategy and Innovation - How Product Managers Innovate

Digital Marketing & Brand Management

Strategic Brand Management - How to Scale a Brand

Content Generation and Advertising - How Advertisers Influence Customers

Data Analytics

Big Data Analytics - Crunching Numbers to Find Patterns

Introduction to Machine Learning -2 - Applications in Business

Out Class

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Industry Treks

Participate in industry-specific tours, and get the chance to interact with investors, founders, and executives of leading companies.

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Leadership Retreats

Learn the art of leadership through a 7-10 day offsite retreat  with uncertain and ever changing environments, and get trained in complex decision making.

UG
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Entrepreneurship Capstone

Experience a 0-to-1 journey from ideation to pitching real VCs, and get a grant to   launch your own startups.,

Download Entrepreneurship Report

In Class | Core Courses

General Management

Art of Communication-1 - Public Speaking & Elocution

Out Class

UG

Industry Training

Spend a year working alongside CXOs from top companies like KPMG, Razorpay, and McKinsey, while receiving mentorship from industry experts in your field.

UG

Startup Incubation

Take your entrepreneurial ventures to the next level. Get the support, resources, and mentorship needed to  scale your startup, and refine your business model.

3+1 Dual Degree with
Illinois Institute of Technology, US

Discover how 3+1 Dual Degree Programme with Illinois Tech enables our
students to study abroad & earn a globally recognised bachelor’s.

Industry
Immersion

Explore how psychology and marketing drive consumer behavior and
product positioning through real-world company visits.

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Make My Trip

A deep dive into the marketing strategies behind MakeMyTrip's journey to becoming a travel industry leader.

Clovia

How Clovia is reshaping the lingerie industry by identifying consumer behaviour and need.

Snitch

Capturing consumer attention and outpacing competition through innovative brand positioning.

A Glimpse into the
Weekly Schedule

Learn Directly from
Future Recruiters

  • Learn directly from renowned Cornell, Stanford, Kellogg professors.

  • Take courses from 20+ CMOs from Zomato, boAt, Epigamia, etc.

  • Experience industry immersions at brands like MakeMyTrip, Chaayos, Cars24 etc.

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100+ Empaneled
Industry Experts

Our courses are taught by CMOs & Marketeers in topmost companies
such as Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

How Do Immersions Work?

Immersions are credit-bearing modules that move learning from the classroom to consumer ecosystems and global brand headquarters. By analysing heritage brand-building at Porsche in Europe, consumer psychology at Rakuten in Japan, or luxury management at SDA Bocconi, our students deconstruct how culture, community, and persuasion dictate market demand. From European luxury markets to India’s local trade hubs, these experiences build the behavioural insight required to influence pricing and purchasing decisions of consumers.

Future of AI
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Exploring the Future of AI
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See How
Global Brands Influence Consumers

Experience how world-class organisations decode consumer psychology, build brand equity, and drive demand across diverse cultural markets.

Study Abroad Programme

Europe Gain Global Exposure

Visit Mercedes and the UN Headquarters to understand premium brand positioning, cross cultural perception, institutional influence, and how global organisations build credibility and long term trust.

Download Report
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Dropshipping Challenge

Singapore Dropshipping Challenge

Learn from Singtel and Agoda on digital consumer journeys, platform psychology, behavioural nudges, and scaling across culturally diverse markets.

Download Report

Content Creator Challenge

Japan Content Creator Challenge

Engage with leaders from Rakuten, Nissan, and Daikin to understand brand loyalty, product perception, design thinking, and how cultural values shape marketing strategy.

Download Report
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Startup Weekend

UAE Iteration & Innovation

Explore Careem and DIFC Innovation Hub to see how emerging markets build aspirational brands, drive adoption, and create new consumer habits.

  • AI/ML Hackathon
  • Microsoft One Day Challenge
  • Product Management Hackathon
  • boAt Marketing Challenge

OFF CAMPUS

Student Experiences

Business management meets hands-on experience, giving you real-world
skills that truly stand out.

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01.
GIP in Japan

Universal HQ

02.
GIP in Singapore

ShipRocket

Step inside India’s leading logistics tech startup powering the D2C revolution & learn how innovation fuels e-commerce growth at scale.

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03.
GIP in Europe

Nivia

Witness how Nivia built an Indian sports brand competing globally through innovation in manufacturing, branding, & grassroots engagement.

Explore the World

From Japan’s Daikin headquarters to the United Nations in Geneva, visit countries
across the world with HQ immersions and networking dinners with leaders.

Download Brochure

OFF CAMPUS

Step Into the World’s Most Dynamic
Markets and Classrooms

Business management meets hands-on experience, giving you real-world
skills that truly stand out.

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Illinois Institute of Technology (Chicago)

Experience Illinois Tech’s academic culture while exploring how technology, consumer behaviour, and innovation shape modern markets.

Babson College (Massachusetts)

Discover how ventures grow through customer insight, positioning, and go to market choices, with visits to Boston’s startup and accelerator ecosystem.

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SDA Bocconi School of Management (Milan)

Earn the Global Immersion Certificate and learn core luxury management skills. Visit 3 automotive and luxury companies to see how top Italian brands win in the market.

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University of California (Berkeley)

Analyse how AI and data drive brand personalisation and consumer experiences. Engage with Berkeley faculty and industry experts to deconstruct tech-driven marketing.

OFF CAMPUS

1 Day Immersions

Step inside real brands to see how trust is built, choices are
influenced, and consumer journeys are designed end to end.

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MakeMyTrip

Experience how MakeMyTrip builds trust in a high consideration category, influences booking behaviour, and uses digital journeys to shape travel decisions.

Snitch

Snitch

Step inside a fast growing fashion brand to understand youth psychology, drop culture, digital first branding, and community led growth.

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Mishtten Club & Resort

Explore how hospitality brands design experiences that drive emotion, loyalty, and premium positioning in competitive luxury markets.

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Farmley

See how a modern D2C brand builds health perception, packaging psychology, and retail visibility to win in India’s evolving consumer landscape.

With the Bharat Immersion, Spend a Full Term Across India’s Consumer and Culture Hubs

We believe that the best classrooms have no walls and with our
Bharat Immersion, you’ll spend Term 3 traveling across India, meeting
founders, consumemr brands, creators and local markets that shape demand across India. You earn credits as you learn how marketing is done on the ground.

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7,000 km, 20+ Cities.
One Mission – Understand How India
Builds and Deploys Technology at Scale

From Chandni Chowk in Delhi to Adani Enterprises in Ahmedabad.
See how India’s markets and enterprises run on data, operations,
and decision systems at scale.

Hub 1

Delhi NCR

Visit Chandni Chowk to trace retail heritage, explore D2C brands, experience Parliament, ECI, NDMA and attend 9 CXO sessions.

Hub 2

Jalandhar

Hub 3

Mundra & Ahmedabad

Hub 4

Mumbai

Hub 5

Goa

Hub 6

Bengaluru

Hub 7

Darjeeling

Hub 8

Lucknow

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The immersions listed are indicative and may change based on partner availability and unforeseen circumstances.

7,000 km, 20+ Cities.
One Mission – Understand How India Builds and Deploys
Technology at Scale

From Chandni Chowk in Delhi to Adani Enterprises in Ahmedabad. See
how India’s markets and enterprises run on data, operations,
and decision systems at scale.

  • Hub 1
  • Hub 2
  • Hub 3
  • Hub 4
  • Hub 5
  • Hub 6
  • Hub 7
  • Hub 8

Delhi NCR

Visit Chandni Chowk to trace retail heritage, explore D2C brands, experience Parliament, ECI, NDMA and attend 9 CXO sessions.

Jalandhar

Uncover how ITC manufactures, how NIVIA went global, explore agriculture manufacturing at Sonalika, attend 5 CXO sessions and witness large-scale education at LPU.

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Mundra & Ahmedabad

Explore 3 Adani enterprises covering Ports, Wilmar, and Solar, tour Amul's dairy factory, engage with IIM Ahmedabad Ventures, and attend 4 CXO sessions.

Mumbai

Unravel what goes behind iconic names like Dharma, the Dabbawalas and Godrej, gain financial insights from RBI, BSE/NSE, and HDFC and attend CXO sessions.

Goa

Cruise to Goa on Cordelia, explore iron mines and a Feni distillery, and immerse in Fado music, Portuguese culture, and Goa's nightlife.

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Bengaluru

Learn to build winning e-commerce strategies, explore aerospace innovation and understand how IT services became India's largest export success.

Darjeeling

Experience a rural immersion in Indo-Nepal villages and visit Darjeeling tea estates to learn brand building, culture, and sustainability.

Lucknow

Explore Uttar Pradesh's defense manufacturing, global luxury embroidery, and meet government leaders shaping a trillion-dollar economy.

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The immersions listed are indicative and may change based on partner availability and unforeseen circumstances.

Priority Admissions Track
For Students with Foreign University Admits

In response to the global uncertainty and challenges students face with international admissions, we’re introducing the Priority Admissions Track at Masters' Union. This exclusive opportunity allows students studying abroad and those with offers from top global universities to skip the entrance test and GD rounds and fast-track directly to the interview stage with just their admit letter and SAT scores.

Application Closed

Enrollment Checklist
Admissions Criteria

01.
Academics

01.
Academics

Class X & XII Marks (Expected/Final) from one of the recognised boards including CBSE, ISC, IB, IGCSE etc. Both students with and without Mathematics in Class XII are eligible for the programme.

02.
Aptitude Score

02.
Aptitude Score

Scores in Masters' Union Scholarship (Aptitude) Test/SAT/ACT.

03.
Extra Curricular Activities

03.
Extra Curricular Activities

Applications would be evaluated for extracurricular achievements and projects.

04.
Communication & Creativity

04.
Communication & Creativity

We will assess these qualities through your application essays, in-person simulation and personal interviews.

Who is an Ideal Candidate?

At Masters' Union, your peers are exceptional, from international athletes and Shark Tank finalists to crore-portfolio investors. Our classroom is a melting pot of talent, ambition, and real-world impact. We seek students who stand out and have the drive to excel.

Watch Episode Download Student Report
Future of AI Exploring the Future of AI

Application
Timeline & Process

Rounds Dates Online Scholarship Test Interviews Results Application Fees Status Commencement Action
Round 3 2nd Mar ‘26 -
13th May ‘26		 Apr/May ‘26 May/June ‘26 June ’26 INR 2,900/- Active Aug '26 Apply Now Apply Now
Round 2 20th Dec ’25 -
23rd Feb ‘26		 Jan/Feb ‘26 Mar/Apr ‘26 15th Apr ‘26 INR 2,700/- Closed Aug '26 Apply Now Apply Now
Round 1 15th Oct ’25 -
5th Dec ‘25		 Nov/Dec ‘25 Dec/Jan ‘25 14th
Jan '26 		INR 2,400/- Closed Aug '26 Apply Now
Round 2 Dec '24 - 28th Feb '25 Mar/Apr/May '25 Mar/Apr/May '25 INR 3,000/- Closed Aug '25 Apply Now
Round 3 15th Mar '25 - 14th May '25 Mar/Apr/May '25 Mar/Apr/May '25 INR 3,500/- Closed Aug '25 Apply Now
Round 4 18th May '25 - 16th Jul '25 Jun/Jul '25 Jun/Jul '25 INR 4,000/- Closed Aug '25 Apply Now

Blueprint to a
Standout Application

Your application is more than just a form, it’s your first pitch to the admissions team. In this student-led video, Yashovardhan, a senior at Masters’ Union, shares the ultimate blueprint to crafting a stellar application, from structuring essays to avoiding common pitfalls.

01.

Complete the
Application

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01.

Complete the
Application

Requirements

Essential Documents

  • School Marksheets of Class X and XI

  • 12th grade passing certificate for students graduating in either year 2024, 2025 or 2026

Video Essay

  • Once you submit part 1 of the application and pay the application fees, you will have to submit your video within 7 days. Please note your video should be uploaded to Google drive and uploaded in part 2 of your application form. Kindly ensure that the video on Google drive is set to "Anyone with the link can view".

  • Video length: Please create a video that is no longer than two minutes in duration.

  • Hobbies: It would be helpful if applicants could pick interesting, unique points that will make them memorable for the admissions committee

02.

Shortlisting &
Scholarship
Aptitude Test

02.

Shortlist and Scholarship Aptitude Test

Requirements

About the Online Scholarship Test

  • After getting confirmation on the shortlist, students will receive an online scholarship test from home. The test will be two hours long and will consist of questions on data analysis, numerical ability and logical reasoning. A practice test will also be provided. Students will get 14 days to finish the scholarship test. Based on the aptitude scores, students will be further shortlisted and contacted by the admissions team with information about their in-person simulation and interview. Preparation materials for the test can be found here.

  • Students also have the option to provide their JEE/IPMAT/SAT/CUET scores. The scholarship test becomes optional for those who have provided their scores.

  • Watch a student-led breakdown of a test strategy that can help you secure Masters’ Union Scholarship here.

03.

Schedule In Person
Marketing Simulation
& Interview

03.

Schedule In Person Marketing Simulation & Interview

Requirements

About In-person Business Simulation & Interview

  • The in-person marketing simulation will require candidates to role-play as a CXO of a company and solve its Marketing and HR challenges in a team of 5-6 applicants. The interview will be a 1-1 conversation with our faculty or senior leadership.

  • The in-person marketing simulation and interview will be conducted on the same day for a student. These will be scheduled across major cities in India, and over Zoom in exceptional cases.

04.

Admission
Decision

04.

Admission Decision

Requirements

Status of Evaluation

Once shortlisted applicants have submitted their application along with their aptitude scores, the admissions team will respond with their final decision and the students will fall into three categories:

Accepted

  • Applicants who have been offered admission to Masters’ Union will receive their decision along with the financial structure for the upcoming programme.

  • They will have 7-21 days to confirm their admission through payment of the admission fee.

Rejected

  • Applicants rejected by the admissions team can apply to the programme again in the next academic year.

Waitlisted

  • Masters’ Union doesn’t maintain any ranked waitlist. Applicants placed in this category will have their admission dependent on the spots that might open up in the cohort.

  • The admission committee reconvenes to decide the results and promotion of candidates from the waitlisted to the accepted pool, regularly.

Lateral Entry: Transfer to Masters’ Union

Masters' Union offers a Lateral Entry pathway, allowing students in their first year at any other university to transfer seamlessly into our cutting-edge Undergraduate Programme in Psychology & Marketing. Take the leap and elevate your academic experience with industry-aligned curriculum, expert mentorship, and real-world exposure. The online admission process is the same for all applicants.

Apply Now arrow arrow

Fee Structure

Years Non-Refundable
Admission Fee
 4 Years
Tuition Fee
Year 1 INR. 1,80,000/- INR 10,80,000/-
Year 2 - INR 15,95,000/-
Year 3 - INR 17,85,000/-
Year 4 - INR 7,90,000/-
Total Fee INR 1,80,000/- INR 52,50,000/-

*4th Year fees may differ if you study abroad at a partner university or pursue the PGP Pathway.

Hostel Fee

Accommodation Type All Inclusive
Amount
Twin Sharing (Per Month) INR 27,500/-
Single Sharing (Per Month) INR 48,500/-

The amount mentioned for the hostel does not include electricity charges and taxes.

Financing

The following financial institutions can provide loans for up to 95% of the programme fees
to the admitted students. Check out all finance options here.

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Amount

100% Cost of Education

Interest Rate

Secured - 10.00%

Tenure

Up to 15 Years

Cost Covered

Tuition fees + Living expenses (No Margin Money)

Quick Services

Quick and hassle-free services

Security

Collateral required for secured loan

Online Application

Online Application Accepted

Income tax Benefits

Available under Section 80E of Income Tax Act 1961

Amount

95% of the total cost 100% funding option available

Interest Rate

Secured loans at 9.25%
Unsecured Loan at 9.25%

Tenure

Secured: Course Period + 15 years
Unsecured: Course Period + 10 years

Moratorium

Course Period + 6 months (optional)

Insurance

Max Life

Processing Fee

Applicable as per Axis bank norms

Amount

As per Eligibility

Interest Rate

9.0%

Tenure

Up to 144 months

Cost Covered

College related and expenses details

Moratorium

EMI/ SI/ Partial SI

Processing Fee

Rs 5000+taxes

Online Application

Online Application Accepted

Amount

1 Cr Unsecured
After 1 Cr Collateral

Interest Rate

Floating 9.5-13 %

Tenure

Course i.e. 6 month & then 10 years

Cost Covered

Tuition fees + Living expenses

Security

Simple-interest disbursement amount
EMI will start after

Amount

90%-95% of total expenses

Interest Rate

Secured - Starts at 9% p.a.
Unsecured - Starts at 11% p.a.

Tenure

Up to 15 years

Cost Covered

Tuition Fee + Travel Expenses + Living Expenses

Online Application

Completely online process

Amount

100% Cost of Education

Interest Rates

Floating 10-11%

Tenure

14 Years

Covered Cost

Tuition fees + Living expenses

Security/Moratorium

Immediate SI

Amount

100% Cost Covered

Interest Rates

11% -12%

Tenure

14 Years

Covered Cost

Tuition + Living Cost

Processing Fees

1%+GST

Security/Moratorium

Immediate SI

Application Processing Mode

Online

Amount

Up to ₹50 Lakhs (Unsecured Loan)

Interest Rates

Starting from 9.75%

Tenure

Up to 144 months

Covered Costs

Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)

Processing Fees

0.25% - 0.75% of the loan amount

Security/Moratorium

EMI/SI or partial interest repayment.

Application Mode

Online

Amount

Upto 1 Cr (Non Collateral)

Interest Rates

Starting from 10.5%

Tenure

Upto 15 years

Covered Costs

Tuition fees + Living expenses

Loan Type

Unsecured

Online Application

Completely online process

Income Tax Benefit

Yes (under section 80E)

Security

NA

Financing

The following financial institutions can provide loans for up to 95% of the programme fees
to the admitted students. Check out all finance options here.

  • Logo
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Amount

100% Cost of Education

Interest Rate

Secured - 10.00%

Tenure

Up to 15 Years

Cost Covered

Tuition fees + Living expenses (No Margin Money)

Quick Services

Quick and hassle-free services

Security

Collateral required for secured loan

Online Application

Online Application Accepted

Income tax Benefits

Available under Section 80E of Income Tax Act 1961

Amount

95% of the total cost 100% funding option available

Interest Rate

Secured loans at 9.25%
Unsecured Loan at 9.25%

Tenure

Secured: Course Period + 15 years
Unsecured: Course Period + 10 years

Moratorium

Course Period + 6 months (optional)

Insurance

Max Life

Processing Fee

Applicable as per Axis bank norms

Amount

As per Eligibility

Interest Rate

9.0%

Tenure

Up to 144 months

Cost Covered

College related and expenses details

Moratorium

EMI/ SI/ Partial SI

Processing Fee

Rs 5000+taxes

Online Application

Online Application Accepted

Amount

1 Cr Unsecured
After 1 Cr Collateral

Interest Rate

Floating 9.5-13 %

Tenure

Course i.e. 6 month & then 10 years

Cost Covered

Tuition fees + Living expenses

Security

Simple-interest disbursement amount
EMI will start after

Amount

100% Cost Covered

Interest Rates

11% -12%

Tenure

14 Years

Covered Cost

Tuition + Living Cost

Processing Fees

1%+GST

Security/Moratorium

Immediate SI

Application Processing Mode

Online

Amount

90%-95% of total expenses

Interest Rate

Secured - Starts at 9% p.a.
Unsecured - Starts at 11% p.a.

Tenure

Up to 15 years

Cost Covered

Tuition Fee + Travel Expenses + Living Expenses

Online Application

Completely online process

Amount

100% Cost of Education

Interest Rates

Floating 10-11%

Tenure

14 Years

Covered Cost

Tuition fees + Living expenses

Security/Moratorium

Immediate SI

Amount

Up to ₹50 Lakhs (Unsecured Loan)

Interest Rates

Starting from 9.75%

Tenure

Up to 144 months

Covered Costs

Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)

Processing Fees

0.25% - 0.75% of the loan amount

Security/Moratorium

EMI/SI or partial interest repayment.

Application Mode

Online

Amount

Upto 1 Cr (Non Collateral)

Interest Rates

Starting from 10.5%

Tenure

Upto 15 years

Covered Costs

Tuition fees + Living expenses

Loan Type

Unsecured

Online Application

Completely online process

Income Tax Benefit

Yes (under section 80E)

Security

NA

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UPSY is our loan aggregator, and the figures shown here are indicative cumulative estimates that may vary depending on the lending partner selected through it.

Reach out to the
Support Team

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Email ID

ugadmissions@mastersunion.org

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Mobile no.

+91 7669186660

DSAI Program
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Graduate with an Integrated PGP in Five Years

Undergrad students can opt for an Integrated PGP at the end of Year 4 and earn a Masters’ Union Postgraduate Certification in 5 years.

Study for a Year at Illinois Tech

Students have an option to spend the 4th Year at Illinois Tech Campus in Chicago and get a B.S. in Business & Psychology in the US.
Check Global Track

Prepare for Postgraduation at Leading Institutes

Get personalised GMAT, GRE, GATE tutoring along with expert guidance on application preparation for MBA, MS, MPhil, and PhD programmes.

Over 100+ Marquee Recruiters

Top recruiters include Microsoft, Cisco, Google, Eightfold.ai, Krutrim, Amazon etc.

Dedicated Career Support System

From resume building and mock interviews to career outreach plans, our dedicated career coaches will hand-hold you throughout your journey.

Work Opportunities Across Borders

Unlock stellar placement opportunities across different countries including India, Singapore, UAE, US.

Download Placement Report

10% of Our Students Raise VC Funds

50+ startups incubated at Masters’ Union, including Bullspree (Raised $1M+), Eight.Network (Raised $1.8M+).

Meet Unicorn Founders on Campus

Learn consumer behaviour from founders Peyush Bansal (Lenskart), Aman Gupta (boAt), Ghazal Alagh (Mamaearth) & Kunal Bahl (Snapdeal).

₹5 Crore Venture Fund for Student Startups

Join a network where 80+ startups have already received funding from the student-led Masters’ Union Investment Fund.

Download Entrepreneurship Report

Student Entrepreneurs

Explore what our students are building in the field of healthtech, e-commerce, AI, and more.

Student Internship Experience

Download Internship Report
Student Internship Experience
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Jeet Shah

Brand Marketing Intern, IndiGo

Class of 2027

“I landed my dream internship at IndiGo in my first year, where I contributed to launching their business class and loyalty program. This experience provided me with valuable insights into airline marketing and customer engagement. I have been passionate about aviation since childhood and my passion further deepened after meeting Dr. Anand Srinivasan, Co-founder of Akasa Air, during his tour at Masters’ Union, gaining firsthand industry insights”

1/4
UG Masters
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Sabarna Jana

Marketing Intern, Epigamia

Class of 2027

“During my internship at Epigamia, I was praised for my market research and identifying the right product-market fit – skills I honed in the marketing class taught by Mr. Bhupesh Manohar. I also analyzed raw data with precision with advanced excel, making the experience both practical and enriching.”

2/4
UG Students Internship
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Gyan Banjan

Business Development Intern, Zerope

Class of 2027

“My time at ZeroPe offered a front-row view of India's fintech transformation. I explored consumer behavior in healthcare spending and successfully converted a previously unreachable client. Tasked by Ashneer Grover to onboard 20 healthcare partners in two months, I applied the Need Gap strategy from one of our classes, which helped me close 44 leads in six weeks, earning the position of top performer and an extended offer to join the team full-time.”

3/4
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Dhruv Lakra

Product Intern, BluSmart

Class of 2027

“During my internship at BluSmart, I developed expertise in B2B sales, marketing, and social media. My experience in Dropshipping Mela helped me understand the business requirements quickly and I also honed skills in collaboration, analytics, and business building”

4/4
UG Students Internship
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Roghan

Founder’s Office Intern, Basil

Class of 2027

“I Interned at Basil’s Founder’s Office, where I crafted marketing strategies, closed deals with HP and Dyninno, and developed Basil Wallet as a product for these companies. With GTM strategies taught to us, I drove impactful marketing. The communication training from Harvard Professor Mihir Mankad equipped me to lead my team for two months”

4/4
Download Internship Report

Potential  Job Roles

Our programme empowers students to lead in the evolving landscape of consumer behaviour and brand strategy, equipping them with the skills to influence purchasing decisions, craft compelling narratives, and drive brand success across industries like retail, media, and technology.

Marketing Specialist

Business Development Leader

Social Media Strategist

Public Relations Manager

Brand Strategist

Customer Experience Architect

Behavioral Insights Manager

Content Innovation Manager

Digital Marketing Coordinator

Communications Coordinator

Brand Storytelling Lead

Digital Ecosystem Manager

Marketing Engagement Lead

AI Ethics & Policy Specialist

Data Visualization Expert

AI Product Manager

ML Ops Expert

AI Solutions Architect

NLP Specialist

Data Scientist

Predictive Analytics Expert

Game Engineer

Data Engineer

Machine Learning Specialist

Business Intelligence Analyst

Computer Vision Specialist

Big Data Expert

Quantitative Analyst

AI Strategy Consultant

Cognitive Computing Specialist

Human-Centered AI Designer

Autonomous Systems Engineer

Algorithmic Bias Auditor

Top Recruiters

Top Recruiters

Top Recruiters
Making You Industry-Ready

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Highest Avg. CTC of ₹33.10L

Our UG students benefit from top faculty and pedagogy, set to replicate our PGP-level placement success

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Over 100+ Marquee Recruiters

Top recruiters include Mckinsey, Bain, BCG, Google, Microsoft, Razorpay, KPMG, EY, PWC, Zerodha, etc

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Dedicated Career Support System

Our career coaches handhold you through resume building, mock interviews, and career outreach

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Rajnish Virmani

Ex President, COO at Reliance

Coaching Experience: 10+ years

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Mamta Wasan

Director & CEO, Mekosha Ayurveda

Coaching Experience: 3+ years

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Sandeep Bidani

Ex Executive Director HR, IBM

Coaching Experience: 10+ years

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Andrea Stone

Ex CMO, Mahindra Comviva

Coaching Experience: 10+ years

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Santosh Sharan

Ex Director HR, SC Johnson

Coaching Experience: 5+ years

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Sandeep Suri

Ex Country Head, Fidelity Investments

Coaching Experience: 3+ years

Reach out to the
Support Team

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Email ID

ugadmissions@mastersunion.org

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Mobile no.

+91 7669186660

DSAI Program

Meet the Founding Class of 2029

Dropshipping Challenge
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The Founding Class of 2029, Psychology & Marketing, brings together a vibrant mix of achievers and creators. From national debaters and startup founders to footballers and Olympiad winners, they’re as passionate as they are driven. Beyond academics, they’re storytellers, musicians, and artists, shaping ideas with creativity and purpose.

  • Class of

    2029

Hear from
Our Students

Abhay Shenoy

Class of 2027

Harshita Chawla

Class of 2027

Bhargav

Class of 2027

Vidit Kiyal

Class of 2027

Tarasha Checker

Class of 2027

Shabad Saxena

Class of 2028

Aashwin Dev

Class of 2028

Aeshika Kataria

Class of 2028

Reyansh Juneja

Class of 2028

Sarayu Segu

Class of 2028

Vedish Kuksha

Class of 2028

Atishay Jain

Class of 2028

Chirag Naryani

Class of 2028

Parents' Perspective
The Masters’ Union Transformation

Witnessing their child evolve into a confident, ambitious, and industry-ready professional is every parent’s dream. At Masters’ Union, our hands-on, immersive approach ensures that students not only excel academically but also develop real-world skills, leadership qualities, and an entrepreneurial mindset. Hear from parents who have seen this transformation first-hand.

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Inside the Union Stories

Download Student Report
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Seerat Virk

Jayshree Periwal High School, Jaipur

Class of 2027

“In my 1st year at Masters' Union, I am doing 3 internships, heading events, and building two businesses, simultaneously. In 6 months, I have honed so many skills.“

1/10
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Shaily Dangi

Indus International School, Bangalore

Class of 2027

“I believe that the value Masters' Union offers with their practitioners and industry experts as faculty distinguishes learning from others, even those abroad.“

2/10
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Yashovardhan Karnawat

Neerja Modi School, Jaipur

Class of 2027

"I have had the opportunity to learn from professors of Harvard, Wharton, and Stanford and even CEOs of unicorn companies. Their perspectives helped me understand how businesses scale globally.“

3/10
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Chirag Naryani

The Sanskaar Valley School, Bhopal

Class of 2028

“When I got to know about Masters' Union, I knew this was where I wanted to go. And trust me, seeing my skills and confidence grow in just a few months, I have never been more proud of my decision.“

4/10
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Shabad Saxena

Billabong High International School, Noida

Class of 2028

“The professors here are not just ordinary college professors; they are real-life business leaders who teach you via their own experiences and experiments in the business world.“

5/10
Students Internships
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Gaatha Todi

Sarala Birla Gyan Jyoti School, Guwahati

Class of 2028

“I am 18, and I am already running a dropshipping business. From launching my startup, to vendor negotiations, getting customer feedback and earning revenue & profits, it has been an incredible learning experience.“

6/10
MU Students
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Vedish Kuksha

Acharyakulam School, Haridwar

Class of 2028

“Our campus is literally the best, from bumping into CEOs in the elevator to having big industry giants like Samsung & Aviva right across the floor, the environment fosters you to become a business leader from Day 1.“

7/10
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Atishay Jain

Delhi Public School, Gurgaon

Class of 2028

“From having CXO sessions during the day to evenings filled with dance practices, the entire day is packed with learning and experiences that has helped me push beyond my comfort zone.“

8/10
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Krishnav Satija

Sat Paul Mittal School, Ludhiana

Class of 2028

“Multiple CXO sessions such as the one with Kavin Bharti Mittal, Founder and CEO of Hike, helped me grasp insights about building businesses and taking risks.“

9/10
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Nidhi

Delhi Public School, Bilaspur

Class of 2028

“The peer group at Masters' Union is so diverse and enriching. There’s a Taekwondo blackbelt, an International Basketball player, a trader managing portfolio of crores, and a Shark Tank India contestant studying with me.”

10/10
Download Student Report

United in Education

We proudly showcase the diverse states represented by our students.
From coast to coast, our campus is a melting pot of vibrant cultures and perspectives, fostering an enriching learning environment for all.

Class Diversity

60+

Cities

20+

States

28%

Female Students

Other
Undergraduate Programmes

UG Programme in Technology &
 Business Management

A 4-year, practitioner-led programme to learn business by running one. Includes internship and domestic + global immersions

UG Programme in Technology & Business Management
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Format

On Campus (Opt-in Residential)

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Eligibility

Class 12th Students & Pass-outs

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Duration

4 Years (Including 1 Year Industry training)

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Deadline

Round 3 : 13th May '26

Explore Programme

UG Programme in Data Science &
Artificial Intelligence

A 4-year programme where students learn Al through real world applications. Curriculum co-designed with PwC and Ola Krutrim.

UG Programme in Data Science & Artificial Intelligence
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Format

On Campus (Opt-in Residential)

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Eligibility

Qualification for JEE Advanced

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Duration

4 Years (Including 1 Year Industry training)

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Deadline

Round 3 : 13th May '26

Explore Programme

UG Programme in Finance & Economics
with CA/CFA Pathways

A 4-year Bachelor’s where you learn finance through hands-on experience and industry projects.

Learn Finance
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Format

On Campus (Opt-in Residential)

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Eligibility

Class 12th Students & Pass-outs

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Duration

4 Years (Including CA or CFA pathways)

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Deadline

Round 3 : 13th May '26

Explore Programme

Frequently Asked
Questions

Can students submit their documents/ certificates later if they need time to get it from school?

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Students can fill the form with certificates that are available. Later on, they can simply provide the remaining documents to the team as the application processes.

Is it mandatory for students to submit their class XI marksheet?

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Yes it is, but If they don’t have the marksheet for class XI then they can upload an application stating the reason why they don't have it at the moment of filling out an application and attach the PDF in place of the marksheet.

If a student has lost their X result (or any document) which is mandatory to upload, how can students fill the form?

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They can upload an application stating the reason for not having it under the 10th marksheet upload section. Ensure to send an official email at admission@mastersunion.org later, once the students obtain it.

Can students edit the video essay?

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Yes, they can but it is not needed. We are judging students on their communication and confidence and not their video editing skills.

Is there a sample video essay?

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Yes, here is a sample video.

When will students get their application results and get shortlisted for the further round?

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Results can be expected to be announced anywhere between 15-30 days after the commencement of the deadline. Post receiving information on the shortlist, students will receive an online Scholarship (Aptitude) Test that they have to take online from home.

What if a student has submitted the video but didn't get the Scholarship (Aptitude) Test mail yet?

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The email will be sent once the video is evaluated and students are selected. Results can be expected to be announced anywhere between 15-30 days after the submission of the video. Find more details here. here.

What are the passing marks?

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We look into the profile holistically before selecting or rejecting a student. However, a score of 35 marks (out of a total of 45) is considered good.

Can students submit their SAT Score instead of taking the Masters’ Union Scholarship (Aptitude) Test?

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Yes, students also have the option to provide their JEE/IPMAT/SAT/CUET scores. The Scholarship (Aptitude) Test becomes optional for those who have provided their scores and they will be shortlisted on the basis of the score. Please note that the scholarship test is not just for students looking for scholarships but is also an essential step of our admission process which enables us to assess the analytical capabilities of the student.

How much time do students get to prepare for the Scholarship (Aptitude) Test?

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Students will get a 7-day period to finish the Scholarship (Aptitude) Test. Find more details here.

Can students use calculators?

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Yes, students are allowed to use calculators. We suggest they keep a pen and paper handy with them during the test and a glass of water.

Is there any negative marking?

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There is no negative marking.

What is considered a good JEE/IPMAT/CUET percentile?

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Percentile greater than or equal to 90 is considered good.

What is a good SAT score?

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Students who choose to submit their SAT scores, a score greater than or equal to 1500 is considered good. Please note the test score is one aspect of the application. Student profiles are evaluated holistically.

Can students get an extension to appear for the Scholarship (Aptitude) test?

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They can write an email to the ugadmissions@mastersunion.org , attaching the specific documents explaining why an extension is needed. Extension can be granted in genuine cases, as per consideration via email.

When will the results for the Scholarship (Aptitude) Test be announced?

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Results can be expected to be announced anywhere between 15-30 days after the test deadline.

Is the marketing simulation/ personal interview conducted online or offline?

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The in-person marketing simulation and interview will be conducted on the same day for a student. These will be scheduled across major cities (Delhi, Bengaluru, Mumbai, Ahmedabad, Indore, Hyderabad, Chandigarh) in India and over Zoom in exceptional cases.

What is GD or marketing simulation ? How to prepare for it?

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The in-person marketing simulation will require students to role-play as a CXO of a company and solve its marketing challenges in a team of 5-6 applicants. We will send them a case study to prepare for the marketing simulation round 3-4 days prior for preparation. In this round, they will be judged on their creativity, communication, and teamwork skills. They will be participating in a group discussion for 45 minutes followed by a presentation (without any slides).

What happens in the personal interview, what kind of questions will be asked?

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The interview will be a one-on-one conversation with our faculty or senior leadership. The questions will be around their application and motivations for applying to Masters' Union. The goal is to know more about students and what they want to achieve at Masters' Union.

Is there any detailed information about GD/PI ?

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  • The overall process will take around 3 hours.

  • The marketing simulation will last 45 minutes followed by a 15 minute group presentation. Students will be working in teams of 4-6 students on a simulated marketing scenario, where students will be expected to make decisions, analyse data and present their findings.

  • The interview will be conducted by a senior leader or a faculty member at Masters’ Union and will be approximately 30 minutes long. They will be asked questions about their application including their achievements, essays and the video essay submitted.

  • Dress code for the event is smart casuals.

When will the results be declared?

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The results are announced 30-45 days after the date of the interview. You can find more details here.

Is there a firm deadline for payment of the admission fee?

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We provide students ample time till July of the academic year so that they can make their decision based on all the admission offers that they have. In case they still want an extension, the same can be granted based on an email request.

What is the mode of payment for the fees?

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Mode of payment can be online, net banking, bank transfer or in some rare cases they can even send a cheque. Except for cash, we accept all payment methods.

What is the fee payment schedule?

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Students can pay the fees semester wise. Starting every semester, they will be notified about the fees due by ugadmissions@mastersunion.org

Does Masters’ Union offer scholarships?

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At Masters’ Union we believe that financial constraints should not pose any hindrance to students’ academic aspirations. We have merit and need-based scholarships for all deserving candidates. Students scoring above 35 out of 45 marks in the Masters’ Union Scholarship Aptitude test get a scholarship which can range from 10% - 25% of the tuition fee depending on the student’s performance in the Scholarship (Aptitude)Test and the overall profile of the applicant. For candidates keen on scholarship, we encourage students to submit their application early to allow for our admission counsellors to thoroughly review their scholarship case before presenting it to the admissions committee at the time of evaluation.

Is the scholarship for all four years or just for the first year?

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Scholarship is awarded for all four years. If a student receives a 20% scholarship, they will receive a 20% scholarship every semester on their respective fees. However, in cases of misconduct or rule violations, disciplinary action may be taken.

Are there any financing options?

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Yes, there are financial institutions that can provide loans for up to 95% of the programme fees to the admitted students. Read here for further details.

Is the admissions process different for the 3+1 Dual Degree UG Programme with Illinois Institute of Technology?

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No, the admissions process for the 3+1 Dual Degree UG Programme is the same as the standard process. Applicants must apply through the regular admissions portal, and eligibility for the programme is assessed based on their academic performance, extracurricular activities, and an interview.

Will students have the option to choose the duration of transfer?

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Currently, the programme is designed as a one-year transfer option. Students will spend their fourth year at Illinois Institute of Technology, completing the final year of their undergraduate degree as part of the 3+1 Dual Degree UG Programme.

When can the student decide if they want to opt for the 3+1 Dual Degree UG Programme with Illinois Institute of Technology?

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Students are strongly encouraged to decide on opting for the 3+1 Dual Degree UG Programme before starting their undergraduate journey at Masters’ Union. Early confirmation ensures guaranteed seat allocation and allows for streamlined academic planning tailored to the programme's requirements.

While students may still choose to opt for the programme during their third year, this is subject to seat availability, which will be communicated at that time. Confirming at the beginning ensures a smooth transition and optimal preparation for their transfer to Illinois Tech.

Will the curriculum at Illinois Tech align with what students study at Masters’ Union?

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Yes, the curriculum has been designed to ensure a seamless transfer between the institutions. Students will continue to build on the foundational and advanced topics they study at Masters’ Union.

Can students secure internships in the US while at Illinois Tech?

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Yes, students will have access to Illinois Tech’s career services, which include internship placements, job fairs, and networking events with global employers.

What will I graduate with at the end of the programme?

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Upon completing the programme, you will be awarded a Professional Certificate for Undergraduate Programme in Psychology & Marketing by Masters' Union. Additionally, you will have the option to enrol in the OP Jindal Global University, as part of which you will receive a Bachelor of Science in Psychology, provided you clear all the exams and the eligibility criteria as set by the University.

What is the difference between the Masters' Union certification and the OP Jindal degree?

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The Masters' Union certification in Psychology & Marketing is an industry-integrated programme that blends behavioural science with real-world marketing strategies. It focuses on hands-on learning through live projects, CMO mentorship, and industry immersions. In contrast, the OP Jindal degree (BSc) is a traditional academic qualification offered through their distance learning programme, with standard coursework and university examinations.

What makes the Masters’ Union Programme a better choice than earning the same degree from OP Jindal University?

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While the OP Jindal University degree provides a strong academic foundation, the Masters’ Union programme goes far beyond. Our students secure placements that rival India’s top B-schools, with the highest CTC at ₹61.5 LPA and an average of ₹28.5 LPA. Leading recruiters such as Google, Zomato, BlinkIt, Zepto, and Flipkart actively hire from our cohort.

Is there a registration fee for the OP Jindal University Degree?

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Yes, in order to enrol in the Bachelor of Science in Psychology at OP Jindal Global University, students are required to pay a registration fee of Rs. 3,00,000, which is applicable for the course.

Can I still pursue the Masters' Union certification if I don’t enrol in the OP Jindal University degree?

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Yes, you can still complete the Masters' Union Undergraduate Programme in Psychology & Marketing and earn the certification even if you choose not to enrol in the OP Jindal University degree.

Is the Masters' Union certification recognised internationally?

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Masters' Union is a member of esteemed global academic organisations, including the European Foundation for Management Development (EFMD) and The Association to Advance Collegiate Schools of Business (AACSB), ensuring its curriculum meets high global academic standards.

Explore Masters' Union ...

Explore Masters' Union ...