UG Programme in
Psychology & Marketing

A 4-year programme where you learn by doing.
See how behavioural psychology is applied to real-world marketing.

Format

Full Time

Opt-in Residential

Eligibility

Class XII

Current Students &
Pass-outs (2024 onwards)

Commencement Date

Aug '26

Round 4 Applications Open

DURATION

4 Years

Including 1 Year
Industry Training

Watch How These
4 Years Will
Transform You

Swati Ganeti

Managing Director, Masters’ Union

Utsav Patodia

Associate Director, Masters’ Union

Highlights
Curriculum & Faculty
Immersions
Admissions & Fees
Entrepreneurship
Career Prospects
Class Profile

Apply Now

You Take on
6 Real Marketing Stints in 6 Terms

Term 1

You Trade Your Way Up

Start with ₹500 and trade your way to an item worth ₹10,000+ while documenting your journey as you negotiate.

Term 2

You Build a Brand from Scratch

Launch a dropshipping business, build a brand identity around it, and take it to market from day one.

Term 3

You Take a Brand to Market

Partner with a real business and design and execute a go-to-market strategy that drives measurable growth for their product.

Term 4

You Build an Audience

Build a content channel from zero and grow a real audience to 100K+ followers on YouTube or Instagram.

Term 5

You Market for a Cause

Design and execute a fundraising campaign for a social cause using persuasive marketing and behavioural psychology.

Term 6

You Launch Your Own Label

Identify a market gap, build your own brand, and take it to real customers with a real product.

How You Actually Learn at
Masters’ Union

Launch real brands, work inside brands, and learn directly from CMOs. Every part of the curriculum is designed to make our students industry-ready from day 1.

Explore Curriculum

Our Students on Shark Tank

Students who built startups and pitched them on national television to India’s top investors.

SEASON 2

Bullspree

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

Season 4

HiveSchool

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

MemoTag

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

Nexera Health

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 5

HookD

Season 5

HookD

HookD is building India’s first ready-to-eat non-vegetarian snacking brand for the country’s 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

HookD

HookD is building India’s first ready-to-eat non-vegetarian snacking brand for the country’s 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

Meta Fashion

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

SEASON 2

Bullspree

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

Season 4

HiveSchool

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

MemoTag

Season 4

MemoTag

Memotag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

Nexera Health

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 5

HookD

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

Meta Fashion

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

SEASON 2

Bullspree

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

Season 4

HiveSchool

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

MemoTag

Season 4

MemoTag

Memotag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

Nexera Health

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 5

HookD

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

Meta Fashion

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

SEASON 2 Bullspree

Bullspree is building India’s favourite stock market playground for learning & investing

Dharmil Bavishi
PGP TBM Co’21

Season 4 HiveSchool

HiveSchool is building India’s first Sales School

Nikhil Gaur
PGP TBM Co ’24

Season 4 Memotag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja
UG TBM Co '28

Season 4 Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit
CEO Challenge

Season 5 HookD

HookD is building India’s first ready-to-eat non-vegetarian snacking brand for the country’s 70% non-veg consumers.

Dia Goel
PGP TBM Co '23

Season 5 Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel
UG TBM Co '28

You are Taught by
200+ CMOs of Top Companies

Learn directly from CMOs and Marketers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.

Learn directly from CEOs and MDs of companies

Live case studies with CMOs from top firms

Direct mentorship from brand and marketing heads

Industry-led workshops and immersive projects

Hear from Our Faculty about What They Teach

From launching products to building teams and scaling companies, our faculty brings that experience
directly into the classroom.

200+ Empanelled Industry Experts

From Harvard and Wharton to McKinsey and Google, your classroom
is powered by Ivy League academicians and global business leaders.

Explore Faculty

Manoj Kohli

Former CEO & MD

Siddarth Padmanabhan

Former Partner Manager

Vivek Gambhir

Former CEO

Rajat Mathur

Former MD

Karan Johar

Director

Siddarth Menon

Former CMO

Elkana Ezekiel

Former CMO

Ghazal Alagh

Co-founder & Chief Innovation Officer

Rohit Kapoor

CEO

Vaibhav Gupta

Senior PM

Vivek Shah

Former Assistant VP

Rahul Malik

Former Digital Strategist

Vani Gupta Dandia

Former Category Director

Monica Jasuja

Former Head

Dr Lan Ma

Adjunct Professor of Business

Dr James Oldroyd

Assistant Professor

Kevyn Eva Norton

Former Technology Strategist

Radhika Narayanan

Former Director

Freda Liu

Former Broadcast Producer

Manish Vashist

Former Program Director

Watch Video

You Intern 4 Times in 4 Years

Our students have interned at top brands like KPMG, Nestlé,
EY, Flipkart, Zepto, and more.

350+

Offers

280+

Students

19LPA

Average CTC
(Pre-Placement Offers)

100%

Internship Rate

Download Placement Report

Learn by Travelling Across
India and the World

Visit flagship stores, explore global brand HQs, and study at international
universities to understand how the world's most iconic brands are built.

Explore Immersions

1–2 Days

Industry Immersions

From flagship stores to brand HQs, see how products are launched, brands are scaled, and companies operate on the ground.

Explore More

1–2 Weeks

Global Immersions

Experience how brands are built across the world's biggest markets, and how consumer behaviour shifts between them.

Japan

Europe

Singapore

UAE

South Korea

1–2 Months

Bharat Immersion

Travel across 20+ cities in India over a term, visiting local markets in Chandni Chowk, flagship stores in Surat, and brand HQs like Adani Enterprises and Dharma Productions.

Explore More

1–2 Months

Summer or Semester Abroad

Spend a summer or semester abroad at prestigious global institutions like Harvard, UC Berkeley, NUS, Imperial College London, Babson College, or SDA Bocconi.

Explore More

1–2 YEARS

Dual Degree Pathway

Study at our partner university, Illinois Tech at their Chicago campus, and graduate with a Bachelor of Science in Business & Psychology.

Explore More

Students Building Across Business and Content

Startups, content brands, and family businesses built and scaled while still in college.

Explore More

On Shark Tank
Student Founders
Content Creators
Family Business Successors

Meta Fashion

Arjun Goel (UG TBM Co '28)

Season 5

Memotag

Reyansh Juneja (UG TBM Co '28)

Season 4

HOOKd Chicken Chips

Dia Goel (PGP TBM Co '23)

Season 5

Hive School

Nikhil Gaur (PGP TBM Co '24)

Season 4

Bullspree

Dharmil Bavishi (PGP TBM Co '21)

Season 2

Nexera Health

Himanshu Rajpurohit (CEO Challenge)

Season 4

Download Report

Zenmo

Class of 2027

Revenue: ₹3.5Cr+

Khet

Class of 2027

Revenue: ₹70L

PortGun

Class of 2029

Revenue: ₹49.6L

Sodaterian

Class of 2028

Revenue: ₹3.1Cr+

AceCard

Class of 2028

Revenue: ₹27.5L+

Tastefully Carnival

Class of 2027

Revenue: ₹2.5Cr+

Sidhant Dhall

@sidhant_dhall

12.4K

13.8M+

Siddhanth Vengali

@thesiddvengali

18.9K

8.1M+

Prisha Narula

@cookiemonsterprishahah

16.5K

7.6M+

Pranjal Agrawal

@pranjalsagrawal

5.4K

909.5K+

Ananya Kulsreshta

@ananyarchives_

14.3K

2.6M+

Yashovardhan Karnawat

@cospireEdu

1.52K

119.72K+

Arth Tayal

Class of 2029

Delhi

Manufacturing

Hiteshree Sharma

Class of 2029

GURUGRAM

Telecom

Irvish Singh

Class of 2029

Ludhiana

Specialty Chemicals

Krishna Gupta

Class of 2027

Surat

Textile

Apoorv Dandona

Class of 2027

Ludhiana

Exports

Parth Batra

Class of 2029

GURUGRAM

Construction

Hear from Our Students

Admissions, businesses, internships, and campus life, all in their own words.

How They Got Into Masters’ Union

Students share insights on admissions, covering tips on applications, scholarships, group discussions, and interviews.

Build a ₹1Cr+ E-Commerce Business in Term 1

From branding to accounting, students learn how to build and scale dropshipping businesses from 0 to ₹1Cr+ in 90 days.

Learning by Building Real Products

Students share first-hand insights about building tech products during their Product Management course.

Student Experience of Class of 2028

Students engage in a conversation about student life, faculty, CXO sessions, and practitioner-led pedagogy.

Products Built by Students

A student-led roundtable on products, growth, and real-world execution.

Cracking Internships in Year 1 of College

Students discuss their key learnings while interning at brands like EY, IndiGo, Damensch, The Indian Express & more.

Student Experience of Class of 2027

From building businesses to learning inside companies, explore the experience of the founding class.

Inside the Creator Challenge

Students share how they built content, grew audiences, and created a personal brand across YouTube & Instagram.

Visit Our Campus

Email ID

ugadmissions@mastersunion.org

Mobile no.

+91 7669186660

World-class Campus in the Heart of Gurugram

Book a Visit

CDS Tower
Tower A
Tower C
Auditorium
Food Court

In the News

Highlighting the impact created by our students and institution across industries and global platforms.

Masters’ Union MBA cohort 2024 reports Rs 28.52 lakh average salary; top offers reach Rs 61.8 lakh

Industry-academia collaborations are expected to transform education and its role in society

Gurugram-based Masters’ Union announces 10 full scholarships in the flagship INR 40 lakh UG Programme

Masters’ Union PGP (MBA), 2023 achieves average package of Rs 34.07 LPA; marking 3.91X surge

Masters Union onboards Journalist Barkha Dutt as faculty

Talks like an IIM, walks like an edtech: what exactly is Masters’ Union?

Masters’ Union launches UG Programme in Technology and Business Management

A new-age university gets students to build startups in class. Without a syllabus and textbooks, can experiential learning be the Indian MBA alternative?

Gurugram-Based Business School Sees Placements With Average Salary Of Rs 34.07 Lakh

Explore a
Future-Ready Curriculum

Dive into our modules that are designed with a focus on applied psychology and marketing, to help you understand its application in the real world.

Enabling You to Excel
Inside and Outside the Classroom

Explore the Foundations of Mind & Market

Build a strong base in human psychology and marketing fundamentals. Understand how behaviour and business intersect in real-world markets.

In Class : Core Courses
Out Class

Introduction to Psychology: How do humans really make decisions?
Neuroscience: How to decode the human brain?
Developmental Psychology: How do different stages of life shape our thoughts?
Social Psychology: How do social forces shape the way we think?
Cognitive Psychology: How to shift minds and shape choices?
People and Personalities: How to decode your personality to optimise work?
Psychological Research: How to uncover what your customers won’t say?
Environmental Psychology: How spaces quietly shape behaviour?
Stress Management: How to stay calm and clear when everything’s on fire?
Building Marketing Strategies: How to develop a GTM strategy using funnels?
Scaling a D2C Business: How to scale a D2C brand from zero to sold out?
Consumer Behaviour: How to position a brand using consumer psychology & behaviour?
Art of Communication: How to give an inspiring speech?

Dropshipping: Build your own D2C brand from scratch, selling across online and offline locations, resulting in revenue of INR 10L+.
Global Immersion Programme: Travel to countries like the US, Italy, Singapore, and France to gain firsthand experience in diverse marketing landscapes, learning about global consumer trends and brand strategies in unique cultural contexts.
Hack Your Consumer Mindset: Collaborate with a local restaurant to redesign its menu and customer experience, aiming to boost sales by 20% using data-driven insights and psychological nudges.

Deepen Your Analytical & Creative Muscle

Advance into research, digital marketing, content and brand strategy, using behavioural insight and core tools to design campaigns that move audiences.

In Class : Core Courses
Out Class

Cross-Cultural Psychology: How culture shapes people, choices & markets?
Positive Psychology: How to build a team that runs on strengths, not stress?
Digital Marketing: How to run simple ads on TikTok, Meta, & Google?
Social Media Marketing: How to turn likes and reels into loyal customers?
Marketing Research: How to collect, analyse, and interpret customer insights?
Intro to Camera & Film Design: How to create content that spreads like wildfire?
Graphic Design: How to design with meaning?
Essentials of Brand Strategy: How to craft a brand like Nike using voice, tone, identity?

Content Creation Challenge: Build and grow a digital presence on platforms like YouTube or Instagram, aiming to cross 5,000 followers while learning to strategise, produce & optimise content like a Creator-preneur.
Global Immersion Programme: Visit and study in a new country, understanding its consumers, culture, and social systems.
Growth Marketing Challenge: Partner with real businesses to create and implement a complete Go-To-Market (GTM) strategy, tracking performance metrics & adapting based on live feedback.

Lead Marketing Strategies Through Behavioural Insight

Shift from execution to direction, using consumer psychology to shape brand narratives while building leadership to brief, align and guide marketing teams.

In Class : Core Courses
Out Class

Growth Strategy: How to go from your first 100 users to your next 10,000?
Pricing Strategy: How to outsmart competition with strategic pricing?
Product-Led Growth: How to apply product growth strategies and frameworks to scale?
Neuromarketing: How to speak to the human senses?
Luxury Retail: How are luxury brands built?
AI in Marketing: How to use AI to market faster and smarter?
Game Theory: How to win with strategic decisions?
Strategic Negotiation: How to master complexity and turn chaos into opportunity?
Leadership & Organisational Behaviour: How to motivate your teams & give feedback?
Running a Non Profit: How to grow your cause like a startup without chasing profit?

Industry Treks: Visit leading marketing agencies, consumer research firms, and global brands to interact with experts, gaining firsthand insights into the dynamics of consumer behaviour, brand strategy, and market trends.
Social Fundraising: Design and execute real fundraising campaigns for a chosen social cause, leveraging marketing strategies and behavioural psychology to drive donations and measure impact.
Trade Your Way: Start with ₹500 & creatively trade up to an item worth ₹10,000 or more, documenting their entire journey on YouTube while mastering the art of negotiation & storytelling.

Get Ready for the Real World

Spend a year working with marketing leaders, pursuing a guided research project, studying abroad at partner universities, or transitioning into a 1-year PGP pathway

Immersion
PGP Pathways

Industry Training: Students work with marketing leaders at top firms for a year, gaining exposure to real-world challenges while developing leadership, project execution, stakeholder management, and understanding consumer psychology
Research Project: Students undertake a guided research project under a professor, developing advanced academic inquiry skills & building a strong foundation for higher studies in Psychology
Study Abroad at Partner University: Students can opt to study abroad for one year at our partner university in Chicago, USA, gaining global exposure and a diverse academic experience.

PGP in Technology & Business Management: An MBA-equivalent, flagship programme that combines advanced business, technology and analytics, enabling PSM graduates to apply consumer psychology and behavioural insight to product, growth and digital marketing roles. Check Details
PGP Rise: Owners & Promoters Management: A specialised programme for current and next-gen business owners, focusing on scaling, governance and brand building, with a strong emphasis on understanding customers, shaping perception and designing market-facing strategies. Check Details
PGP Bharat: An immersion-led PGP where Bharat becomes the classroom, combining travel across 20+ cities, 40+ business and cultural immersions to decode diverse Indian audiences and build brands for emerging India. Check Details

Curriculum with
Unique In Class and Out Class Combination

Year 1

Understanding Elements of Psychology & Human Behaviour
Year 2

Building Hard Skills for Careers In Psychology & Marketing
Year 3

Transforming Into a High-Performance Leader
Year 4

Get Ready for The Real World

In Class | Core Courses

Psychology

Neuroscience - Decoding the Human Brain

Introduction to Psychology - How Humans Make Decisions?

Developmental Psychology: Human Evolution & Natural Biases

Cognitive Psychology - Influencing People and Minds

Social Psychology - How to Effectively Work in Teams

People and Personalities - Building Strong Social Relationships

Psychological Research - Reading Your Customers' Mind

Environmental Psychology: How Spaces Shape Behaviour

Stress Management: Staying Resilient in Ups and Downs

Marketing

Scaling a D2C Business

Building Marketing Strategies: Getting Your Customers To Buy The Product

Pricing Strategy - How to Find a Product Market Fit for Max Profits

Leadership Skills

Art of Communication - Effective Public Speaking

Out Class

Social Fundraising

Create and execute a fundraising campaign or a social cause, using persuasive marketing techniques and psychological insights to attract donors.

Hack Consumer Mindset

Work closely with a local restaurant to redesign its menu and consequently boost its sales by 20% or more.

Global Immersion Programme

Get the chance to travel and explore a new country and immerse yourself in its market, community, and socioeconomics.

Download Singapore GIP Report

In Class | Core + Elective Courses

Foundational Courses

Managerial Behaviour - Understanding Human Psychology

Introduction to Operations - Building Systems from the Ground Up

Introduction to HRM - Managing People and Processes

Strategic Management

Corporate Strategies - Building Competitive Advantage

Corporate Governance - How should Boards Work

Finance and Fintech

Corporate Finance - Maximising Shareholder Value

Venture Capital & FinTech - Decoding the Future of Finance

Product Management

Design Thinking and Prototyping - Building Customer-Centric Products

Product Analytics - Measuring Success with Metrics

Digital Marketing & Brand Management

Digital Marketing - How Instagram and YouTube Can Get You Customers

Understanding Consumer Behaviour- Decoding Consumer Decision Making

Data Analytics

Introduction to Machine Learning -1 - Understanding Algorithms behind AI

Out Class

Creator Challenge

Transform your passion into profit by mastering the art of building and monetising personal brands as Creator-preneurs.

Download Content Creator Challenge Report

Local Consulting Challenge

Tackle real-world business problems faced by local companies, develop innovative solutions, and gain hands-on consulting experience.

Corporate Internships

From EY to Zomato, work with top companies, apply classroom knowledge to practical challenges, and build a network that can jumpstart your professional journey.

Download Internship Report

In Class

Foundational Courses

Intro to Blockchain, Metaverse & AI - Understanding New Age Technologies

Public Policy and Advocacy - How Businesses work with Government

Strategic Management

The Founder's Playbook - Strategic Scenarios & Real-World Application

Negotiation & Financial Acumen - Crafting Win-Win Solutions

Finance and Fintech

Valuations & Financial Modelling - Finding a Company’s Worth

Markets, Portfolios & Prudence - The Investment Playbook

Product Management

Product Led Growth Strategies - Scaling 10X with Product

Product Strategy and Innovation - How Product Managers Innovate

Digital Marketing & Brand Management

Strategic Brand Management - How to Scale a Brand

Content Generation and Advertising - How Advertisers Influence Customers

Data Analytics

Big Data Analytics - Crunching Numbers to Find Patterns

Introduction to Machine Learning -2 - Applications in Business

Out Class

Industry Treks

Participate in industry-specific tours, and get the chance to interact with investors, founders, and executives of leading companies.

Leadership Retreats

Learn the art of leadership through a 7-10 day offsite retreat with uncertain and ever changing environments, and get trained in complex decision making.

Entrepreneurship Capstone

Experience a 0-to-1 journey from ideation to pitching real VCs, and get a grant to launch your own startups.,

Download Entrepreneurship Report

Out Class

Industry Training

Spend a year working alongside CXOs from top companies like KPMG, Razorpay, and McKinsey, while receiving mentorship from industry experts in your field.

Startup Incubation

Take your entrepreneurial ventures to the next level. Get the support, resources, and mentorship needed to scale your startup, and refine your business model.

Industry
Immersion

Explore how psychology and marketing drive consumer behavior and
product positioning through real-world company visits.

MakeMyTrip

A deep dive into the marketing strategies behind MakeMyTrip's journey to becoming a travel industry leader.

Clovia

How Clovia is reshaping the lingerie industry by identifying consumer behaviour and need.

Snitch

Capturing consumer attention and outpacing competition through innovative brand positioning.

A Glimpse into the
Weekly Schedule

Learn Directly from
Future Recruiters

Learn directly from renowned Cornell, Stanford, Kellogg professors.
Take courses from 20+ CMOs from Zomato, boAt, Epigamia, etc.
Experience industry immersions at brands like MakeMyTrip, Chaayos, Cars24, etc.

100+ Empaneled
Industry Experts

Our courses are taught by CMOs & Marketeers in topmost companies
such as Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.

Dr. Lan Ma

Adjunct Professor of Business

Ms. Vineeta Tikekar

Former Head of Marketing

Mr. Manoj Kohli

Former CEO

Dr. Daniel GVD Vliet

Executive Director

Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

Dr. Anahita Bhandari

Professor, Psychology

Alok Saraogi

Former Country Manager

Dr. James Oldroyd

Former Country Head

Hardeep Singh Brar

Sr. VP and Head of Marketing

Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

Dr. Lan Ma

Adjunct Professor of Business

Ms. Vineeta Tikekar

Former Head of Marketing

Mr. Manoj Kohli

Former CEO

Dr. Daniel GVD Vliet

Executive Director

Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

Dr. Anahita Bhandari

Professor, Psychology

Alok Saraogi

Former Country Manager

Dr. James Oldroyd

Former Country Head

Hardeep Singh Brar

Sr. VP and Head of Marketing

Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

Experience Learning Through
National & International Immersions

Step inside flagship stores, heritage maisons, and creative agencies to see how brands shape desire, build community, and command premium prices. Understand how psychology shapes marketing by experiencing it first-hand.

Industry Immersions

Global Immersions

Bharat Immersion

Summer or Semester Abroad

Dual Degree

Industry Immersions: Visit Showrooms, Factories,
and HQs of India's Biggest Brands

See how trust is built, choices are influenced, and consumer journeys are designed end to end.

MakeMyTrip

Experience how MakeMyTrip builds trust, influences booking behaviour, and uses digital journeys to shape travel decisions.

Snitch

Step inside a fast growing fashion brand to understand youth psychology, digital first branding, and community led growth.

Mishtten

See how hospitality brands design experiences that drive emotion, loyalty, and premium positioning.

Farmley

See how a D2C brand builds health perception, packaging psychology, and retail visibility to win in the consumer market.

1-2 WEEKS

Global Immersions: Travel to
World’s Leading Markets

Experience how world-class organisations decode consumer psychology, build brand equity, and drive demand across diverse cultural markets.

Europe
Gain Global Exposure

Visit Mercedes and the UN Headquarters to understand premium brand positioning, cross cultural perception, institutional influence, and how global organisations build credibility and long term trust.

Download Report

Singapore
Gain Global Exposure

Learn from Singtel and Agoda on digital consumer journeys, platform psychology, behavioural nudges, and scaling across culturally diverse markets.

Download Report

Japan
Gain Global Exposure

Engage with Rakuten, Nissan, and Daikin to understand brand loyalty, product perception, design thinking, and how cultural values shape marketing strategy.

Download Report

United Arab Emirates
Gain Global Exposure

Explore Careem and DIFC Innovation Hub to see how emerging markets build aspirational brands, drive adoption, and create new consumer habits.

Download Report

Student Investment Fund

Run Your Own
5Cr Investment Fund

Investments in Public Equities

Poonawalla Group, ITC, CDSL

Investments as a VC

AlphaMint Labs, BluSmart

Alternate Investments

Antler India (LPs), Gold, REITs, InvITs, Forex

Download Investment Fund Report

With the Bharat Immersion, Spend a Full Term Across India’s Consumer and Culture Hubs

We believe that the best classrooms have no walls and with our
Bharat Immersion, you’ll spend a term traveling across India, meeting
founders, consumemr brands, creators and local markets that shape demand across India. You earn credits as you learn how marketing is done on the ground.

Student Experiences

01.
GIP in Japan

02.
GIP in Singapore

03.
GIP in Europe

Hub 1

Delhi NCR

Visit Chandni Chowk to trace retail heritage, explore D2C brands, experience Parliament, ECI, NDMA and attend 9 CXO sessions.

Hub 2

Jalandhar

Hub 3

Mundra & Ahmedabad

Hub 4

Mumbai

Unravel what goes behind iconic names like Dharma, the Dabbawalas and Godrej, gain financial insights from RBI, BSE/NSE, and HDFC and attend CXO sessions.

Hub 5

Goa

Hub 6

Bengaluru

Learn to build winning e-commerce strategies, explore aerospace innovation and understand how IT services became India's largest export success.

Hub 7

Darjeeling

Hub 8

Lucknow

The immersions listed are indicative and may change based on partner availability and unforeseen circumstances.

Hub 1
Hub 2
Hub 3
Hub 4
Hub 5
Hub 6
Hub 7
Hub 8

Delhi NCR

Visit Chandni Chowk to trace retail heritage, explore D2C brands, experience Parliament, ECI, NDMA and attend 9 CXO sessions.

Jalandhar

Uncover how ITC manufactures, how NIVIA went global, explore agriculture manufacturing at Sonalika, attend 5 CXO sessions and witness large-scale education at LPU.

Mundra & Ahmedabad

Explore 3 Adani enterprises covering Ports, Wilmar, and Solar, tour Amul's dairy factory, engage with IIM Ahmedabad Ventures, and attend 4 CXO sessions.

Mumbai

Unravel what goes behind iconic names like Dharma, the Dabbawalas and Godrej, gain financial insights from RBI, BSE/NSE, and HDFC and attend CXO sessions.

Goa

Cruise to Goa on Cordelia, explore iron mines and a Feni distillery, and immerse in Fado music, Portuguese culture, and Goa's nightlife.

Bengaluru

Learn to build winning e-commerce strategies, explore aerospace innovation and understand how IT services became India's largest export success.

Darjeeling

Experience a rural immersion in Indo-Nepal villages and visit Darjeeling tea estates to learn brand building, culture, and sustainability.

Lucknow

Explore Uttar Pradesh's defense manufacturing, global luxury embroidery, and meet government leaders shaping a trillion-dollar economy.

The immersions listed are indicative and may change based on partner availability and unforeseen circumstances.

1-2 MONTHS

Summer or Semester Abroad:
Study at the World's Best Universities

Babson College, Boston

Discover how ventures grow through customer insight, positioning, and GTM choices.

SDA Bocconi School of Management, Milan

Learn core luxury management skills by exploring how top Italian brands win in the market.

University of California, Berkeley

Analyse how AI and data drive brand personalisation and deconstruct tech-driven marketing.

Singapore Management University

Explore human behavior and brand influence in Singapore’s business hub.

Illinois Institute of Technology, Chicago

Experience the academic culture while exploring how consumer behaviour and innovation shape markets.

1-2 YEARS

3+1 Dual Degree Pathway:
Graduate with a Degree from the US

Spend three years in India at Masters’ Union, and fourth year in Chicago, US
Graduate with a Bachelor of Science in Business & Psychology from Illinois Tech, US

1 Year

UG to Master's Pathway:
Get Direct Master's Degree in New York

Complete three years at Masters' Union and progress directly into a one-year master's programme at IE New York College, graduating with both an undergraduate and a postgraduate degree in four years.

UG Psychology & Marketing graduates can pursue:

MS in Strategic and Creative Marketing, Communication and Media
MS in Management

Enrolment Checklist
Admissions Criteria

01.
Academics

Class X & XII Marks (Expected/Final) from one of the recognised boards including CBSE, ISC, IB, IGCSE etc. Both students with and without Mathematics in Class XII are eligible for the programme.

02.
Aptitude Score

Scores in Masters' Union Scholarship (Aptitude) Test/SAT/ACT.

03.
ExtraCurricular Activities

Applications would be evaluated for extracurricular achievements and projects.

04.
Communication & Creativity

We will assess these qualities through your application essays, in-person simulation and personal interviews.

Who is an Ideal Candidate?

At Masters' Union, your peers are exceptional, from international athletes and Shark Tank finalists to crore-portfolio investors. Our classroom is a melting pot of talent, ambition, and real-world impact. We seek students who stand out and have the drive to excel.

Watch Episode Download Student Report

Application
Timeline & Process

Rounds	Dates	Online Scholarship Test	Interviews	Results	Application Fees	Status	Commencement	Action
Round 4	18th May ‘26 onwards	May/June ‘26	June/July ‘26	NA	INR 2,999/-	Active	Aug '26	Apply Now
Round 3	2nd Mar ‘26 - 13th May ‘26	Apr/May ‘26	May/June ‘26	June ’26	INR 2,900/-	Closed	Aug '26	Apply Now Apply Now
Round 2	20th Dec ’25 - 23rd Feb ‘26	Jan/Feb ‘26	Mar/Apr ‘26	15th Apr ‘26	INR 2,700/-	Closed	Aug '26	Apply Now Apply Now
Round 1	15th Oct ’25 - 5th Dec ‘25	Nov/Dec ‘25	Dec/Jan ‘25	14th Jan '26	INR 2,400/-	Closed	Aug '26	Apply Now
Round 2	Dec '24 - 28th Feb '25	Mar/Apr/May '25	Mar/Apr/May '25	INR 3,000/-	Closed	Aug '25	Apply Now
Round 3	15th Mar '25 - 14th May '25	Mar/Apr/May '25	Mar/Apr/May '25	INR 3,500/-	Closed	Aug '25	Apply Now
Round 4	18th May '25 - 16th Jul '25	Jun/Jul '25	Jun/Jul '25	INR 4,000/-	Closed	Aug '25	Apply Now

Blueprint to a
Standout Application

Your application is more than just a form, it’s your first pitch to the admissions team. In this student-led video, Yashovardhan, a senior at Masters’ Union, shares the ultimate blueprint to crafting a stellar application, from structuring essays to avoiding common pitfalls.

01.

Complete the
Application

01.

Complete the
Application

Essential Documents

School Marksheets of Class X and XI
12th grade passing certificate for students graduating in either year 2024, 2025 or 2026

Video Essay

Once you submit part 1 of the application and pay the application fees, you will have to submit your video within 3 days. Please note your video should be uploaded to Google Drive and uploaded in part 2 of your application form. Kindly ensure that the video on Google Drive is set to "Anyone with the link can view".
Video length: Please create a video that is no longer than two minutes in duration.
Hobbies: It would be helpful if applicants could pick interesting, unique points that will make them memorable for the admissions committee.

02.

Shortlisting &
Scholarship
Aptitude Test

02.

Shortlist and Scholarship Aptitude Test

About the Online Scholarship Test

After getting confirmation on the shortlist, students will receive an online scholarship test from home. The test will be two hours long and will consist of questions on data analysis, numerical ability and logical reasoning. A practice test will also be provided. Students will get 5 days to finish the scholarship test. Based on the aptitude scores, students will be further shortlisted and contacted by the admissions team with information about their in-person simulation and interview. Preparation materials for the test can be found here.
Students also have the option to provide their JEE/IPMAT/SAT/CUET scores. The scholarship test becomes optional for those who have provided their scores.
Watch a student-led breakdown of a test strategy that can help you secure Masters’ Union Scholarship here.

03.

Schedule In Person
Marketing Simulation
& Interview

03.

Schedule In Person Marketing Simulation & Interview

About In-person Business Simulation & Interview

The in-person marketing simulation will require candidates to role-play as a CXO of a company and solve its Marketing and HR challenges in a team of 5-6 applicants. The interview will be a 1-1 conversation with our faculty or senior leadership.
The in-person marketing simulation and interview will be conducted on the same day for a student. These will be scheduled across major cities in India, and over Zoom in exceptional cases.

04.

Admission
Decision

04.

Admission Decision

Status of Evaluation

Once shortlisted applicants have submitted their application along with their aptitude scores, the admissions team will respond with their final decision and the students will fall into three categories:

Accepted

Applicants who have been offered admission to Masters’ Union will receive their decision along with the financial structure for the upcoming programme.
They will have 7-21 days to confirm their admission through payment of the admission fee.

Rejected

Applicants rejected by the admissions team can apply to the programme again in the next academic year.

Waitlisted

Masters’ Union doesn’t maintain any ranked waitlist. Applicants placed in this category will have their admission dependent on the spots that might open up in the class.
The admission committee reconvenes to decide the results and promotion of candidates from the waitlisted to the accepted pool, regularly.

Lateral Entry: Transfer to Masters’ Union

Masters' Union offers a Lateral Entry pathway, allowing students in their first year at any other university to transfer seamlessly into our cutting-edge Undergraduate Programme in Psychology & Marketing. Take the leap and elevate your academic experience with industry-aligned curriculum, expert mentorship, and real-world exposure. The online admission process is the same for all applicants.

Apply Now

Fee Structure

Years	Non-Refundable Admission Fee	4 Years Tuition Fee
Year 1	INR. 1,80,000/-	INR 10,80,000/-
Year 2	-	INR 15,95,000/-
Year 3	-	INR 17,85,000/-
Year 4	-	INR 7,90,000/-
Total Fee	INR 1,80,000/-	INR 52,50,000/-

*4th Year fees may differ if you study abroad at a partner university or pursue the PGP Pathway.

Hostel Fee

Accommodation Type	All Inclusive Amount
Twin Sharing (Per Month)	INR 27,500/-
Single Sharing (Per Month)	INR 48,500/-

The amount mentioned for the hostel does not include electricity charges and taxes.

Financing

The following financial institutions can provide loans for up to 95% of the programme fees
to the admitted students. Check out all finance options here.

Amount

100% Cost of Education

Interest Rate

Secured - 8.95%

Tenure

Up to 15 Years

Cost Covered

Tuition fees + Living expenses (No Margin Money)

Quick Services

Quick and hassle-free services

Security

Collateral required for secured loan

Online Application

Online Application Accepted

Income tax Benefits

Available under Section 80E of Income Tax Act 1961

Amount

95% of the total cost 100% funding option available

Interest Rate

Secured loans at 9.25%
Unsecured Loan at 9.25%

Tenure

Secured: Course Period + 15 years
Unsecured: Course Period + 10 years

Moratorium

Course Period + 6 months (optional)

Insurance

Max Life

Processing Fee

Applicable as per Axis bank norms

Amount

As per Eligibility

Interest Rate

9.0%

Tenure

Up to 144 months

Cost Covered

College related and expenses details

Moratorium

EMI/ SI/ Partial SI

Processing Fee

Rs 5000+taxes

Online Application

Online Application Accepted

Amount

1 Cr Unsecured
After 1 Cr Collateral

Interest Rate

Floating 9.5-13 %

Tenure

Course i.e. 6 month & then 10 years

Cost Covered

Tuition fees + Living expenses

Security

Simple-interest disbursement amount
EMI will start after

Amount

90%-95% of total expenses

Interest Rate

Secured - Starts at 9% p.a.
Unsecured - Starts at 11% p.a.

Tenure

Up to 15 years

Cost Covered

Tuition Fee + Travel Expenses + Living Expenses

Online Application

Completely online process

Amount

100% Cost of Education

Interest Rates

Floating 10-11%

Tenure

14 Years

Covered Cost

Tuition fees + Living expenses

Security/Moratorium

Immediate SI

Amount

100% Cost Covered

Interest Rates

11% -12%

Tenure

14 Years

Covered Cost

Tuition + Living Cost

Processing Fees

1%+GST

Security/Moratorium

Immediate SI

Application Processing Mode

Online

Amount

Up to ₹50 Lakhs (Unsecured Loan)

Interest Rates

Starting from 9.75%

Tenure

Up to 144 months

Covered Costs

Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)

Processing Fees

0.25% - 0.75% of the loan amount

Security/Moratorium

EMI/SI or partial interest repayment.

Application Mode

Online

Amount

Upto 1 Cr (Non Collateral)

Interest Rates

Starting from 8.5% (Secured)
Starting from 10.5% (Unsecured)

Tenure

Upto 15 years

Covered Costs

Tuition fees + Living expenses

Loan Type

Secured/Unsecured

Online Application

Completely online process

Income Tax Benefit

Yes (under section 80E)

Security/Moratorium

Course Period + 6 months (Secured)
EMIs with partial interest flexibility (Unsecured)

Financing

The following financial institutions can provide loans for up to 95% of the programme fees
to the admitted students. Check out all finance options here.

Amount

100% Cost of Education

Interest Rate

Secured - 8.95%

Tenure

Up to 15 Years

Cost Covered

Tuition fees + Living expenses (No Margin Money)

Quick Services

Quick and hassle-free services

Security

Collateral required for secured loan

Online Application

Online Application Accepted

Income tax Benefits

Available under Section 80E of Income Tax Act 1961

Amount

95% of the total cost 100% funding option available

Interest Rate

Secured loans at 9.25%
Unsecured Loan at 9.25%

Tenure

Secured: Course Period + 15 years
Unsecured: Course Period + 10 years

Moratorium

Course Period + 6 months (optional)

Insurance

Max Life

Processing Fee

Applicable as per Axis bank norms

Amount

As per Eligibility

Interest Rate

9.0%

Tenure

Up to 144 months

Cost Covered

College related and expenses details

Moratorium

EMI/ SI/ Partial SI

Processing Fee

Rs 5000+taxes

Online Application

Online Application Accepted

Amount

1 Cr Unsecured
After 1 Cr Collateral

Interest Rate

Floating 9.5-13 %

Tenure

Course i.e. 6 month & then 10 years

Cost Covered

Tuition fees + Living expenses

Security

Simple-interest disbursement amount
EMI will start after

Amount

100% Cost Covered

Interest Rates

11% -12%

Tenure

14 Years

Covered Cost

Tuition + Living Cost

Processing Fees

1%+GST

Security/Moratorium

Immediate SI

Application Processing Mode

Online

Amount

90%-95% of total expenses

Interest Rate

Secured - Starts at 9% p.a.
Unsecured - Starts at 11% p.a.

Tenure

Up to 15 years

Cost Covered

Tuition Fee + Travel Expenses + Living Expenses

Online Application

Completely online process

Amount

100% Cost of Education

Interest Rates

Floating 10-11%

Tenure

14 Years

Covered Cost

Tuition fees + Living expenses

Security/Moratorium

Immediate SI

Amount

Up to ₹50 Lakhs (Unsecured Loan)

Interest Rates

Starting from 9.75%

Tenure

Up to 144 months

Covered Costs

Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)

Processing Fees

0.25% - 0.75% of the loan amount

Security/Moratorium

EMI/SI or partial interest repayment.

Application Mode

Online

Amount

Upto 1 Cr (Non Collateral)

Interest Rates

Starting from 8.5% (Secured)
Starting from 10.5% (Unsecured)

Tenure

Upto 15 years

Covered Costs

Tuition fees + Living expenses

Loan Type

Secured/Unsecured

Online Application

Completely online process

Income Tax Benefit

Yes (under section 80E)

Security/Moratorium

Course Period + 6 months (Secured)
EMIs with partial interest flexibility (Unsecured)

Reach out to the
Support Team

Email ID

ugadmissions@mastersunion.org

Mobile no.

+91 7669186660

Entrepreneurship at
Masters' Union

Our students don't wait to graduate before they start building. They have already pitched on Shark Tank, crossed ₹3Cr+ in revenue, and built personal brands with thousands of followers.

Our Students on Shark Tank

Students who built startups and pitched them on national television to India’s top investors.

SEASON 2

Bullspree

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

Season 4

HiveSchool

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

MemoTag

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

Nexera Health

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 5

HookD

Season 5

HookD

HookD is building India’s first ready-to-eat non-vegetarian snacking brand for the country’s 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

HookD

HookD is building India’s first ready-to-eat non-vegetarian snacking brand for the country’s 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

Meta Fashion

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

SEASON 2

Bullspree

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

Season 4

HiveSchool

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

MemoTag

Season 4

MemoTag

Memotag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

Nexera Health

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 5

HookD

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

Meta Fashion

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

SEASON 2

Bullspree

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

SEASON 2

Bullspree

Bullspree is building India's favourite stock market playground for learning & investing

Dharmil Bavishi

PGP TBM Co '21

Season 4

HiveSchool

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

HiveSchool

HiveSchool is building India's first Sales School

Nikhil Gaur

PGP TBM Co '24

Season 4

MemoTag

Season 4

MemoTag

Memotag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

MemoTag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja

UG TBM Co '28

Season 4

Nexera Health

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 4

Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit

CEO Challenge

Season 5

HookD

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

HookD

HookD is building India's first ready-to-eat non-vegetarian snacking brand for the country's 70% non-veg consumers.

Dia Goel

PGP TBM Co '23

Season 5

Meta Fashion

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

Season 5

Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel

UG TBM Co '28

SEASON 2 Bullspree

Bullspree is building India’s favourite stock market playground for learning & investing

Dharmil Bavishi
PGP TBM Co’21

Season 4 HiveSchool

HiveSchool is building India’s first Sales School

Nikhil Gaur
PGP TBM Co ’24

Season 4 Memotag

MemoTag is building an AI-driven wearable for dementia care

Reyansh Juneja
UG TBM Co '28

Season 4 Nexera Health

Nexera Health is redefining workplace wellness for employees

Himanshu Rajpurohit
CEO Challenge

Season 5 HookD

HookD is building India’s first ready-to-eat non-vegetarian snacking brand for the country’s 70% non-veg consumers.

Dia Goel
PGP TBM Co '23

Season 5 Meta Fashion

Meta Fashion is building the infrastructure for phygital commerce, connecting in-game discovery with real-world fashion.

Arjun Goel
UG TBM Co '28

Our Student Founders

Building businesses from scratch, with some crossing ₹3Cr+ in revenue before graduation.

theGoodBrowser

Pre-revenue

AI Tools

A browser with AI entities having its own name, email, memory, and identity that can perform tasks like a person.

Savra

Pre-revenue

EdTech

An AI co-pilot for schools to streamline academic workflows by automating tasks, saving 8-10 hours weekly.

Shiftsdeal

Pre-revenue

Marketplace

A marketplace turning idle spaces into reliable income with core focus on institutional venues.

Intellect AI

Pre-revenue

AI Solutions

Delivering AI solutions across consulting, communication, content, & workflow automation.

Babylon

REVENUE: ₹1L+

HR Tech

AI-powered recruiting platform that lets startups and companies hire anyone using a single prompt.

Elite

Pre-revenue

HR Tech

An AI platform that analyses candidate performance markers to identify elite talent.

Litmus AI

Pre-revenue

Developer Tools

Helping engineering teams evaluate how their system behaves, diagnose why they fail, & optimise them.

Skill Before Degree

REVENUE: ₹45l+

EdTech

Building strong foundations in Vedic Maths and Logical Reasoning through interactive online classes.

Sodaterian

REVENUE: ₹3.1Cr+

Beverages

A beverage brand serving mojitos & lime sodas exclusively at India’s top events and festivals.

Tastefully Carnival

REVENUE: ₹2.5Cr+

Creative Studio

A creative studio that creates launch and brand films for tech, AI, and Web3 startups.

Reknown Media

REVENUE: ₹20L+

Marketing

A personal branding agency, built for founders specialising in content strategy, creative direction, & editing.

House of Khakhra

REVENUE: ₹10.5L+

FMCG

A premium healthy snack brand serving protein-rich khakhras, with clean ingredients & modern branding.

Angry Toast

REVENUE: ₹7.6L+

Apparel

Angry Toast is a Gen Z-focused sock brand that serves as a wearable reminder not to take life too seriously.

Ember

REVENUE: ₹6L+

Apparel

A plush characters slippers brand designed to warmth, relaxation, and joy to your daily routine.

Our Student Creators

Building audiences of thousands on YouTube and Instagram, one video at a time.

Kulwant Bir Kapoor

@tedsmithfashion

17.K

29.3M+

Samriddhi

@samriddhiliv

38.5K

18.0M+

Sidhant Dhall

@sidhant_dhall

12.4K

13.8M+

Siddhanth Vengali

@thesiddvengali

18.9K

8.1M+

Prisha Narula

@cookiemonsterprishahah

16.5K

7.6M+

Spandana

@spandanag_

12.1K

5.0M+

Chirag Naryani

@chirag.naryani

7.4K

3.06M+

Ananya Kulsreshta

@ananyarchives_

14.3K

2.6M+

Devansh Srivastava

@by.devansh

10.5K

2.33M+

Simran Dhankani

@ft.simranxx

6.4K

1.3M+

Meet Jain

@onrecord_meet

0.5K

1.0M+

Pranjal Agrawal

@pranjalsagrawal

5.4K

909.5K+

Yash Jain

@lifewith.yashh

14.3K

900K+

Yashovardhan Karnawat

@cospireEdu

1.52K

119.72K+

Tanmay Jain

@tanmayjain.02

1.2K

55k+

Our Students Transforming Their Family Business

Taking over family businesses and transforming them with data insights, AI automation, and digital marketing.

Arth Tayal

UG Class of 2029

Manufacturing

DELHI

Manufacturing business in fitness equipment, couplings, and casting, where he's building a startup to find reliable blue-collar employees.

Hiteshree Sharma

UG Class of 2029

Telecom

Gurugram

A telecom repair business, where she stepped in as an engineer to deliver bulk orders and building its digital presence.

Irvish Singh

UG Class of 2029

Specialty Chemicals

Ludhiana

An industrial manufacturer, where he's rebuilding the brand identity to compete with the premium names in the industry.

Krishna Gupta

UG Class of 2027

Textile

Surat

A textile dyeing and printing mill, where he's automating factory systems, fixing internal operations, and building the HR infrastructure.

Apoorv Dandona

UG Class of 2027

Exports

Ludhiana

An export empire spanning 11 product categories, where he launched & scaled the energy drink & FMCG segments from scratch.

Parth Batra

UG Class of 2029

Construction

GURUGRAM

A furniture construction business where he is contributing to operations & marketing initiatives while leading the new office launch.

Advik Mittal

UG Class of 2029

Construction

DELHI

Artificial jewellery export business supplying the Middle East & US, where he generated ₹1.5 Cr in revenue & scaling the operations.

Kanav Gupta

UG Class of 2028

Construction

DELHI

A chemical & minerals trading company where he is managing a new segment of nutraceutical chemicals and leading marketing initiatives.

Graduate with an Integrated PGP in Five Years

Undergrad students can opt for an Integrated PGP at the end of Year 4 and earn a Masters’ Union Postgraduate Certification in 5 years.

Study for a Year at Illinois Tech

Students have an option to spend the 4th Year at Illinois Tech Campus in Chicago and get a B.S. in Business & Psychology in the US.
Check Global Track

Prepare for Postgraduation at Leading Institutes

Get personalised GMAT, GRE, GATE tutoring along with expert guidance on application preparation for MBA, MS, MPhil, and PhD programmes.

Over 100+ Marquee Recruiters

Top recruiters include Microsoft, Cisco, Google, Eightfold.ai, Krutrim, Amazon etc.

Dedicated Career Support System

From resume building and mock interviews to career outreach plans, our dedicated career coaches will hand-hold you throughout your journey.

Work Opportunities Across Borders

Unlock stellar placement opportunities across different countries including India, Singapore, UAE, US.

Download Placement Report

10% of Our Students Raise VC Funds

50+ startups incubated at Masters’ Union, including Bullspree (Raised $1M+), Eight.Network (Raised $1.8M+).

Meet Unicorn Founders on Campus

Learn consumer behaviour from founders Peyush Bansal (Lenskart), Aman Gupta (boAt), Ghazal Alagh (Mamaearth) & Kunal Bahl (Snapdeal).

₹5 Crore Venture Fund for Student Startups

Join a network where 80+ startups have already received funding from the student-led Masters’ Union Investment Fund.

Entrepreneurship Report 2024-25
Entrepreneurship Report 2025-26

Student Entrepreneurs

Explore what our students are building in the field of healthtech, e-commerce, AI, and more.

Student Internship Experience

Download Internship Report

Jeet Shah

Brand Marketing Intern, IndiGo

Class of 2027

“I landed my dream internship at IndiGo in my first year, where I contributed to launching their business class and loyalty program. This experience provided me with valuable insights into airline marketing and customer engagement. I have been passionate about aviation since childhood and my passion further deepened after meeting Dr. Anand Srinivasan, Co-founder of Akasa Air, during his tour at Masters’ Union, gaining firsthand industry insights”

1/4

Sabarna Jana

Marketing Intern, Epigamia

Class of 2027

“During my internship at Epigamia, I was praised for my market research and identifying the right product-market fit – skills I honed in the marketing class taught by Mr. Bhupesh Manohar. I also analyzed raw data with precision with advanced excel, making the experience both practical and enriching.”

2/4

Gyan Banjan

Business Development Intern, Zerope

Class of 2027

“My time at ZeroPe offered a front-row view of India's fintech transformation. I explored consumer behavior in healthcare spending and successfully converted a previously unreachable client. Tasked by Ashneer Grover to onboard 20 healthcare partners in two months, I applied the Need Gap strategy from one of our classes, which helped me close 44 leads in six weeks, earning the position of top performer and an extended offer to join the team full-time.”

3/4

Roghan

Founder’s Office Intern, Basil

Class of 2027

“I Interned at Basil’s Founder’s Office, where I crafted marketing strategies, closed deals with HP and Dyninno, and developed Basil Wallet as a product for these companies. With GTM strategies taught to us, I drove impactful marketing. The communication training from Harvard Professor Mihir Mankad equipped me to lead my team for two months”

4/4

Download Internship Report

Potential Job Roles

Our programme empowers students to lead in the evolving landscape of consumer behaviour and brand strategy, equipping them with the skills to influence purchasing decisions, craft compelling narratives, and drive brand success across industries like retail, media, and technology.

Marketing Specialist

Business Development Leader

Social Media Strategist

Public Relations Manager

Brand Strategist

Customer Experience Architect

Behavioral Insights Manager

Content Innovation Manager

Digital Marketing Coordinator

Communications Coordinator

Brand Storytelling Lead

Digital Ecosystem Manager

Marketing Engagement Lead

AI Ethics & Policy Specialist

Data Visualization Expert

AI Product Manager

ML Ops Expert

AI Solutions Architect

NLP Specialist

Data Scientist

Predictive Analytics Expert

Game Engineer

Data Engineer

Machine Learning Specialist

Business Intelligence Analyst

Computer Vision Specialist

Big Data Expert

Quantitative Analyst

AI Strategy Consultant

Cognitive Computing Specialist

Human-Centered AI Designer

Autonomous Systems Engineer

Algorithmic Bias Auditor

Top Recruiters

Consulting
Finance and Fintech
Large Tech
Venture Capital
Consumer Tech
Emerging

Top Recruiters

Consulting
Finance and Fintech
Large Tech
Venture Capital
Consumer Tech
Emerging

Top Recruiters
Making You Industry-Ready

Average CTC of ₹19L

Our UG students achieved an average CTC of ₹19 LPA, with placements at leading companies such as PwC, Vedantu, Panasonic, Shiprocket, etc.

Over 100+ Marquee Recruiters

Top recruiters include Mckinsey, Bain, BCG, Google, Microsoft, Razorpay, KPMG, EY, PWC, Zerodha, etc

Dedicated Career Support System

Our career coaches handhold you through resume building, mock interviews, and career outreach

Rajnish Virmani

Ex President, COO at Reliance

Coaching Experience: 10+ years

Mamta Wasan

Director & CEO, Mekosha Ayurveda

Coaching Experience: 3+ years

Sandeep Bidani

Ex Executive Director HR, IBM

Coaching Experience: 10+ years

Andrea Stone

Ex CMO, Mahindra Comviva

Coaching Experience: 10+ years

Santosh Sharan

Ex Director HR, SC Johnson

Coaching Experience: 5+ years

Sandeep Suri

Ex Country Head, Fidelity Investments

Coaching Experience: 3+ years

Reach out to the
Support Team

Email ID

ugadmissions@mastersunion.org

Mobile no.

+91 7669186660

Meet the Founding Class of 2029

Download Class Report 2027
Download Class Report 2028
Download Class Report 2029

The Founding Class of 2029, Psychology & Marketing, brings together a vibrant mix of achievers and creators. From national debaters and startup founders to footballers and Olympiad winners, they’re as passionate as they are driven. Beyond academics, they’re storytellers, musicians, and artists, shaping ideas with creativity and purpose.

Class of

2029

Life Beyond the Classroom

Get a glimpse into the energy, talent, and adventures that
shape student life beyond the classroom.

2025-26
2024-25

Hear from
Our Students

Abhay Shenoy

Class of 2027

Harshita Chawla

Class of 2027

Bhargav

Class of 2027

Vidit Kiyal

Class of 2027

Tarasha Checker

Class of 2027

Shabad Saxena

Class of 2028

Aashwin Dev

Class of 2028

Aeshika Kataria

Class of 2028

Reyansh Juneja

Class of 2028

Sarayu Segu

Class of 2028

Vedish Kuksha

Class of 2028

Atishay Jain

Class of 2028

Chirag Naryani

Class of 2028

Parents' Perspective
The Masters’ Union Transformation

Witnessing their child evolve into a confident, ambitious, and industry-ready professional is every parent’s dream. At Masters’ Union, our hands-on, immersive approach ensures that students not only excel academically but also develop real-world skills, leadership qualities, and an entrepreneurial mindset. Hear from parents who have seen this transformation first-hand.

Inside the Union Stories

Download Student Report

Seerat Virk

Jayshree Periwal High School, Jaipur

Class of 2027

“In my 1st year at Masters' Union, I am doing 3 internships, heading events, and building two businesses, simultaneously. In 6 months, I have honed so many skills.“

1/10

Shaily Dangi

Indus International School, Bangalore

Class of 2027

“I believe that the value Masters' Union offers with their practitioners and industry experts as faculty distinguishes learning from others, even those abroad.“

2/10

Yashovardhan Karnawat

Neerja Modi School, Jaipur

Class of 2027

"I have had the opportunity to learn from professors of Harvard, Wharton, and Stanford and even CEOs of unicorn companies. Their perspectives helped me understand how businesses scale globally.“

3/10

Chirag Naryani

The Sanskaar Valley School, Bhopal

Class of 2028

“When I got to know about Masters' Union, I knew this was where I wanted to go. And trust me, seeing my skills and confidence grow in just a few months, I have never been more proud of my decision.“

4/10

Shabad Saxena

Billabong High International School, Noida

Class of 2028

“The professors here are not just ordinary college professors; they are real-life business leaders who teach you via their own experiences and experiments in the business world.“

5/10

Gaatha Todi

Sarala Birla Gyan Jyoti School, Guwahati

Class of 2028

“I am 18, and I am already running a dropshipping business. From launching my startup, to vendor negotiations, getting customer feedback and earning revenue & profits, it has been an incredible learning experience.“

6/10

Vedish Kuksha

Acharyakulam School, Haridwar

Class of 2028

“Our campus is literally the best, from bumping into CEOs in the elevator to having big industry giants like Samsung & Aviva right across the floor, the environment fosters you to become a business leader from Day 1.“

7/10

Atishay Jain

Delhi Public School, Gurgaon

Class of 2028

“From having CXO sessions during the day to evenings filled with dance practices, the entire day is packed with learning and experiences that has helped me push beyond my comfort zone.“

8/10

Krishnav Satija

Sat Paul Mittal School, Ludhiana

Class of 2028

“Multiple CXO sessions such as the one with Kavin Bharti Mittal, Founder and CEO of Hike, helped me grasp insights about building businesses and taking risks.“

9/10

Nidhi

Delhi Public School, Bilaspur

Class of 2028

“The peer group at Masters' Union is so diverse and enriching. There’s a Taekwondo blackbelt, an International Basketball player, a trader managing portfolio of crores, and a Shark Tank India contestant studying with me.”

10/10

Download Student Report

United in Education

We proudly showcase the diverse states represented by our students.
From coast to coast, our campus is a melting pot of vibrant cultures and perspectives, fostering an enriching learning environment for all.

Class Diversity

150+

Cities

25+

States

28.5%

Female Students

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UG Programme in Psychology & Marketing

Full Time

Class XII

Aug '26

4 Years

Watch How These 4 Years Will Transform You

You Take on 6 Real Marketing Stints in 6 Terms

You Trade Your Way Up

You Build a Brand from Scratch

You Take a Brand to Market

You Build an Audience

You Market for a Cause

You Launch Your Own Label

How You Actually Learn at Masters’ Union

Our Students on Shark Tank

Bullspree

Bullspree

Dharmil Bavishi

Bullspree

Dharmil Bavishi

HiveSchool

HiveSchool

Nikhil Gaur

HiveSchool

Nikhil Gaur

MemoTag

MemoTag

Reyansh Juneja

MemoTag

Reyansh Juneja

Nexera Health

Nexera Health

Himanshu Rajpurohit

Nexera Health

Himanshu Rajpurohit

HookD

HookD

Dia Goel

HookD

Dia Goel

Meta Fashion

Meta Fashion

Arjun Goel

Meta Fashion

Arjun Goel

Bullspree

Bullspree

Dharmil Bavishi

Bullspree

Dharmil Bavishi

HiveSchool

HiveSchool

Nikhil Gaur

HiveSchool

Nikhil Gaur

MemoTag

MemoTag

Reyansh Juneja

MemoTag

Reyansh Juneja

Nexera Health

Nexera Health

Himanshu Rajpurohit

Nexera Health

Himanshu Rajpurohit

HookD

HookD

Dia Goel

HookD

UG Programme in
Psychology & Marketing

Watch How These
4 Years Will
Transform You

You Take on
6 Real Marketing Stints in 6 Terms

How You Actually Learn at
Masters’ Union

You are Taught by
200+ CMOs of Top Companies