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A 4-year programme where you learn by doing.
See how behavioural
psychology is applied to real-world marketing
Format
Full Time
Opt-in Residential
Commencement Date
August '26
Round 1 Applications Open
Eligibility
Class XIIth
Current Students &
Pass-outs (2024
onwards)
Duration
4 Years
Including 1 year Industry Training
Highlights
Curriculum &
Faculty
Admissions
& Fees
Career
Prospects
Class Profile
Our course is taught by psychology practitioners and
expert marketeers
in topmost companies such as Zomato, Apple,
Meta, boAt, Kia, Epigamia, etc.
Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.
Live case studies with CMOs from top firms
Direct mentorship from brand & marketing heads
Industry-led workshops and immersive projects
Apply psychology
principles to craft irresistible marketing
strategies, resulting in successful
e-commerce ventures.
₹3 Cr+ Revenue generated by UG students
60+ startups launched
Global Consumer base of 10k+ people
Work at leading firms
like Zomato, Indigo, Chaayos,
Epigamia
and gain real-world
experience.
Internships in Zomato, Indigo, Chaayos
75% students intern within 1st year of college
Work across India, UAE, US, Singapore
Travel to new countries and study consumer behaviour, brand strategy, and market research in real-world settings.
Shopper psychology with Rakuten, Nissan, Daikin in Japan
Luxury branding with Mercedes & Porsche in Europe
Travel & telecom marketing with Agoda, Singtel, USS in Singapore
Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.
Live case studies with CMOs from top firms
Direct mentorship from brand & marketing heads
Industry-led workshops and immersive projects
Apply psychology principles to craft irresistible marketing strategies , resulting in successful e-commerce ventures.
₹3 Cr+ Revenue generated by UG students
60+ startups launched
Consumer base of 10k+ people
Work at leading firms like Zomato, Indigo, Chaayos, Epigamia and gain real-world experience.
Internships in Zomato, Indigo, Chaayos
75% students intern within 1st year of college
Work across India, UAE, US, Singapore
Travel to new countries and study consumer behaviour, brand strategy, and market research in real-world settings.
Shopper psychology with Rakuten, Nissan, Daikin in Japan
Luxury branding with Mercedes & Porsche in Europe
Travel & telecom marketing with Agoda, Singtel, USS in Singapore
Our courses are taught by CMOs &
Marketeers in topmost companies
such as Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.
Gain insights from industry leaders on how psychology influences
branding & marketing.
Ghazal Alagh, Co-founder, Mamaearth
Learn how to leverage purpose and storytelling to build authentic, ‘Why-based’ brands.
Mr. Amit Khatri, Co-founder, Noise
Learn to craft a powerful brand with Amit Khatri, Co-Founder, Noise, & master strategies for lasting market presence.
Mr. Aman Gupta, Co-founder & CMO, boAt
Master the art of impactful ads with Aman Gupta, CMO, boAt, & tackle 24-hour ad challenge with YouTuber Tanmay Bhatt.
Dr. Rajesh Bhargave, Prof., Imperial College, UK
Explore the future of AI and its impact on marketing & branding with emerging tech with Dr. Rajesh Bhargave.
Armaan Sood, Co-founder, Sleepy Owl Coffee
Master the art of viral ad strategies to capture the digital-first consumer.
Rahul K. & Rajat J. , Co-founders Bold Care
Unpack the strategy behind the ad that took the internet by storm.
Chandan Mendiratta, Chief Brand Officer, Zepto
Build disruptive brands, harness colour psychology, and craft compelling stories in fast-paced quick commerce space.
Over 80 students have already interned at top brands,
including
EY, The Indian Express, Chaayos, Indigo, and more.
Watch Video
Brand Marketing Intern, IndiGo
Class of 2027
“I landed my dream internship at IndiGo in my first year, where I contributed to launching their business class and loyalty program. This experience provided me with valuable insights into airline marketing and customer engagement. I have been passionate about aviation since childhood and my passion further deepened after meeting Dr. Anand Srinivasan, Co-founder of Akasa Air, during his tour at Masters’ Union, gaining firsthand industry insights”
Marketing Intern, Epigamia
Class of 2027
“During my internship at Epigamia, I was praised for my market research and identifying the right product-market fit – skills I honed in the marketing class taught by Mr. Bhupesh Manohar. I also analyzed raw data with precision with advanced excel, making the experience both practical and enriching.”
Business Development Intern, Zerope
Class of 2027
“My time at ZeroPe offered a front-row view of India's fintech transformation. I explored consumer behavior in healthcare spending and successfully converted a previously unreachable client. Tasked by Ashneer Grover to onboard 20 healthcare partners in two months, I applied the Need Gap strategy from one of our classes, which helped me close 44 leads in six weeks, earning the position of top performer and an extended offer to join the team full-time.”
Founder’s Office Intern, Basil
Class of 2027
“I Interned at Basil’s Founder’s Office, where I crafted marketing strategies, closed deals with HP and Dyninno, and developed Basil Wallet as a product for these companies. With GTM strategies taught to us, I drove impactful marketing. The communication training from Harvard Professor Mihir Mankad equipped me to lead my team for two months”
Students learn as much outside the classroom as they do inside it, with challenges like Dropshipping, Local Consulting, Content Creation and more.
Trade Your Way
Start with ₹500 and trade your way to an item worth ₹10,000+. Document your journey on YouTube or Instagram, sharing strategies, insights, and lessons as you grow your investment with smart trading and negotiation.
Hack Consumer Mindset
Step into the role of a consultant and collaborate with a local restaurant to redesign its menu, optimise offerings, & enhance customer experience, boosting revenue by 30%+.
Content Creator Challenge
Learn marketing by building your own influencer brand.
Create channels that
run
into thousands & even millions of followers.
Dropshipping Challenge
Apply psychology principles to craft irresistible marketing strategies, resulting in successful e-commerce ventures.
Growth Marketing Challenge
Collaborate with a real business to design and implement a
go-to-market
(GTM) strategy. Gain hands-on experience in
market
research, planning, and
execution to drive growth
and successful market
penetration.
Build GTM Strategy For:
Social Fundraising
Create and execute a fundraising campaign for a social cause, leveraging persuasive marketing techniques and psychological insights to connect with potential donors.
Industry Trek
Explore various industries through internships, short-term class projects, or factory/office visits, resulting in gaining practical knowledge of marketing concepts application.
How They Made it to Masters' Union
Students share insights on admissions, covering tips on applications, scholarships, group discussions, and interviews.
Earning 1Cr+ from E-Commerce in Term 1
From branding to accounting, students learn how to build and scale dropshipping businesses from 0 to 1Cr+ in 3 months.
Learning by Building Real Products
Students share firsthand insights from building real products during their Product Management course.
Walk Through Our Students' Experience
Students engage in a conversation about student life, faculty, CXO sessions, and practitioner-led pedagogy.
Entrepreneurial Student Projects
UG students showcase their startups across industries like
E-Commerce, Marketing, and Consumer-Tech.
Cracking Internships in Year 1 of College
Students discuss their key learnings while interning at brands like EY, Indigo, Damensch, The Indian Express & more.
Inside the Founding Class Experience
From Practitioner-driven classrooms to real-world exposure with Industry's top business minds.
Building Real Brands from Year 1
Inside a challenge where students craft personal brands on YouTube, LinkedIn, and Instagram as part of curriculum.
Exploring the Japan Immersion
Students gained global exposure in Japan, while visiting Rakuten, Nissan, Daikin, & more, learning discipline, precision, & innovation firsthand.
Travel to a new country and deep dive into its marketing ecosystems by exploring consumer psychology and brand legacies.
A Day in Life of Masters’ Union Student
Experience the classes, the grind, the campus, and the hostel - a real day at Masters' Union.
Experiences Outside the Classroom
Watch Abhay Shenoy, First VP of Fests from UG Class of 2027, share glimpses of life beyond academics.
Explore Our Career-focused Clubs
Dive into the energy of Career Clubs: Data, Consulting, Finance, Tech, and Product Management.
Sports Culture at Masters’ Union
A holistic student experience fueled by football, cricket, swimming, basketball and more.
Meet the UG Student Fraternities
Watch the clash of fraternities – Netflix, Meta, Amazon, and Google battle it out in the Inter-Frat Competition.
Leadership and Teamwork in Action
Watch our student captains drive competitive spirit over a final cricket showdown.
Path to Building the Next Big Thing
Experience hands-on learning and innovation at the Startup High Bootcamp at Masters’ Union.
Email ID
Mobile no.
Experience the excellence of our student community - a glimpse into what you can achieve here.
Join diverse clubs to connect, collaborate, and grow beyond the classroom.
Year 1
Understanding Elements of Psychology & Human Behaviour
Year 2
Building Hard Skills for Careers In Psychology & Marketing
Year 3
Transforming Into a High-Performance Leader
Year 4
Get Ready for The Real World
In Class | Core Courses
Neuroscience - Decoding the Human Brain
Introduction to Psychology - How Humans Make Decisions?
Developmental Psychology: Human Evolution & Natural Biases
Cognitive Psychology - Influencing People and Minds
Social Psychology - How to Effectively Work in Teams
People and Personalities - Building Strong Social Relationships
Psychological Research - Reading Your Customers' Mind
Environmental Psychology: How Spaces Shape Behaviour
Stress Management: Staying Resilient in Ups and Downs
Scaling a D2C Business
Building Marketing Strategies: Getting Your Customers To Buy The Product
Pricing Strategy - How to Find a Product Market Fit for Max Profits
Art of Communication - Effective Public Speaking
Out Class
Create and execute a fundraising campaign or a social cause, using persuasive marketing techniques and psychological insights to attract donors.
Work closely with a local restaurant to redesign its menu and consequently boost its sales by 20% or more.
Get the chance to travel and explore a new country and immerse yourself in its market, community, and socioeconomics.
In Class | Core + Elective Courses
Managerial Behaviour - Understanding Human Psychology
Introduction to Operations - Building Systems from the Ground Up
Introduction to HRM - Managing People and Processes
Corporate Strategies - Building Competitive Advantage
Corporate Governance - How should Boards Work
Corporate Finance - Maximising Shareholder Value
Venture Capital & FinTech - Decoding the Future of Finance
Design Thinking and Prototyping - Building Customer-Centric Products
Product Analytics - Measuring Success with Metrics
Digital Marketing - How Instagram and YouTube Can Get You Customers
Understanding Consumer Behaviour- Decoding Consumer Decision Making
Introduction to Machine Learning -1 - Understanding Algorithms behind AI
Out Class
Transform your passion into profit by mastering the art of building and monetising personal brands as Creator-preneurs.
Tackle real-world business problems faced by local companies, develop innovative solutions, and gain hands-on consulting experience.
From EY to Zomato, work with top companies, apply classroom knowledge to practical challenges, and build a network that can jumpstart your professional journey.
In Class
Intro to Blockchain, Metaverse & AI - Understanding New Age Technologies
Public Policy and Advocacy - How Businesses work with Government
The Founder's Playbook - Strategic Scenarios & Real-World Application
Negotiation & Financial Acumen - Crafting Win-Win Solutions
Valuations & Financial Modelling - Finding a Company’s Worth
Markets, Portfolios & Prudence - The Investment Playbook
Product Led Growth Strategies - Scaling 10X with Product
Product Strategy and Innovation - How Product Managers Innovate
Strategic Brand Management - How to Scale a Brand
Content Generation and Advertising - How Advertisers Influence Customers
Big Data Analytics - Crunching Numbers to Find Patterns
Introduction to Machine Learning -2 - Applications in Business
Out Class
Participate in industry-specific tours, and get the chance to interact with investors, founders, and executives of leading companies.
Learn the art of leadership through a 7-10 day offsite retreat with uncertain and ever changing environments, and get trained in complex decision making.
Experience a 0-to-1 journey from ideation to pitching real VCs, and get a grant to launch your own startups.,
Out Class
Spend a year working alongside CXOs from top companies like KPMG, Razorpay, and McKinsey, while receiving mentorship from industry experts in your field.
Take your entrepreneurial ventures to the next level. Get the support, resources, and mentorship needed to scale your startup, and refine your business model.
